Growth Marketing Lead - hybrid

Blue Light Card. Individually great, together unstoppable . The role and team At Blue Light Card Australia, we’re on a mission to say \\\\\\\”thank you\\\\\\\” to our front-line workers, by helping them save on the things they love, through exclusive discounts and perks. We launched in Sydney, Australia in October 2022. We’re a fast-paced, ambitious start-up (backed by our established UK entity), committed to deliver something extraordinary to our members, and we need passionate individuals to help us get there! To help us on our journey, we’re looking for a Growth Marketing Lead to join our small but mighty team, where you’ll create strategic initiatives to drive member acquisition, activation, engagement and retention. If you’re driven, innovative, and excited to work for a company that truly makes an impact, we’d love to hear from you! What you’ll do Craft and execute innovative growth marketing strategies to drive member acquisition, engagement, and retention, working closely with both local and global teams to align with our business goals Design, execute, and optimise multi-channel campaigns, across digital, social, and traditional platforms, always keeping ROI at the forefront. Keep the momentum going outside campaign periods by creating a strong thematic calendar to ensure we’re always trading effectively Use data, insights and A/B testing to track, measure, and refine marketing campaigns and overall strategies Collaborate with retail partners to develop co-marketing opportunities, connecting with strategic retail partnerships to grow our member base Stay curious – explore and experiment with cutting-edge growth tactics, technologies, and tools to keep us ahead of the curve What you’ll bring Proven experience in growth marketing, from an early-stage or scale-up business, where you’ve actioned measurable results Expertise in managing paid, owned and organic channels, and with a focus of both acquiring new customers and deepening engagement with existing ones A strategic mindset with focus on delivering results and impact Proven leadership skills to guide and support a small team across digital marketing, CRM and analytics Strong project management skills and adaptability – comfortable with the pace and ambiguity of a high-growth start-up, and able to balance different priorities Great interpersonal skills and a collaborative approach to build relationships and influence stakeholders across Australia and the UK Experience in consumer tech or membership-based/benefits-driven organisations would be a bonus Our culture At Blue Light Card, our members are at the heart of everything we do, and it’s our incredible team that make it all possible. We’re all about creating a workplace where people genuinely love what they do, and where talented individuals are excited to join. We’re a tight-knit team motivated by shared values and a collective mission to support the people who keep our communities safe. We work hard, support each other, and always make room for a bit of fun along the way! Our Sydney office, just a stone’s throw from the CBD and Central Station, is where ideas flow, snacks are plentiful, and teamwork thrives. In the UK, we’re the leading benefits platform for the blue light community—partnering with over 18,000 brands to deliver exclusive savings. We’ve brought that same game-changing offering to Australia, supporting health professionals, law enforcement, emergency services, and Teachers. Together, we’re building something amazing for our everyday heroes. What we offer Hybrid working and flexible hours 24 days of annual leave plus your birthday off Social and Culture Club events Paid parental leave Casual dress code and modern office space (games area, quiet meeting rooms, coffee, fully stocked kitchen) Employee assistance programme (including mental health support) $1000 annual contribution towards private health insurance Remote Status: hybrid Location 1 SydneyHaymarket2000Australia Location 2 *(if applicable)