Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive member engagement through impactful CRM campaigns and optimise performance across various channels.
- Company: Join Blue Light Card, a mission-driven company dedicated to making heroes happy with exclusive discounts.
- Benefits: Enjoy hybrid working, 25 days annual leave, free parking, and a range of health and wellness perks.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and making a real impact in the community.
- Qualifications: Experience in managing CRM campaigns and strong analytical skills are essential; knowledge of HTML is a plus.
- Other info: Work in a modern office with great social events and a relaxed dress code.
The predicted salary is between 28800 - 43200 £ per year.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
We’re looking for a CRM Executive to join our growing CRM Performance team. This hands-on role focuses on driving member engagement and delivering measurable commercial impact. You’ll work closely with Partnerships and Brand to align on goals, while building high-impact campaigns across our two products, Blue Light Card and Defence Discount Service. Expect to test, learn, and optimise across email, push, and in-app messaging, analysing results and sharing insights that shape future campaigns.
What You’ll Do
- Drive member engagement by delivering high-impact, trade-driving CRM activity, optimising for logins, offer clicks, and commission per member
- Plan, build, and optimise CRM campaigns across Blue Light Card (BLC) and Defence Discount Service (DDS) using our Customer Engagement Platform (Braze)
- Improve campaign performance through creative experimentation across multiple channels (email, push notifications and in-app messages), testing audiences, subject lines, creative, copy, and optimal timing
- Create compelling, action-oriented content that showcases our extensive range of offers and potential savings, helping members maximise their everyday spend
- Prepare weekly and monthly campaign performance reports, including A/B test write-ups, sharing actionable insights with the wider CRM team
- Helping to manage and maintain our activity calendar, aligning with stakeholders across commercial and brand teams
What You’ll Bring
- Experience managing CRM campaigns, including audience segmentation, and email or push notification builds, ideally using platforms like Braze or Iterable
- Practical experience running A/B tests and creating weekly performance reports to inform future campaign optimisation
- Strong copywriting skills, and an understanding of marketing messages
- Analytical mindset combined with robust problem-solving abilities, comfortable interpreting data to drive improvements
- A proactive self-starter who thrives in dynamic, fast-paced environments
- Knowledge of HTML and Liquid logic is highly desirable
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- Free parking and EV charging onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Group auto-enrolment pension plan
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
#LI-Hybrid
Remote Status: hybridLocation 1 Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomLocation 2 *(if applicable) 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited Kingdom
CRM Executive - hybrid employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - hybrid
✨Tip Number 1
Familiarise yourself with CRM platforms like Braze or Iterable, as these are crucial for the role. Consider taking online courses or tutorials to enhance your skills in managing campaigns and audience segmentation.
✨Tip Number 2
Showcase your analytical mindset by preparing examples of how you've used data to drive campaign improvements in previous roles. Be ready to discuss specific A/B tests you've conducted and the insights gained from them.
✨Tip Number 3
Brush up on your copywriting skills, as creating compelling content is a key part of this job. Practice writing engaging messages that highlight offers and savings, and be prepared to share samples during your interview.
✨Tip Number 4
Demonstrate your proactive nature by discussing any past experiences where you took initiative in a fast-paced environment. Highlight how you managed multiple projects or collaborated with different teams to achieve successful outcomes.
We think you need these skills to ace CRM Executive - hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing CRM campaigns, particularly with platforms like Braze or Iterable. Emphasise your skills in audience segmentation and A/B testing, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving member engagement and your understanding of the importance of compelling content. Mention specific examples of past campaigns you've worked on and the impact they had.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform campaign optimisation. Discuss any performance reports you've prepared and the insights gained from them.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention your experience in collaborating with stakeholders. Share examples of how you’ve aligned goals across different departments to achieve successful outcomes.
How to prepare for a job interview at Blue Light Card
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience managing CRM campaigns. Highlight specific examples where you successfully optimised audience segmentation and built effective email or push notification campaigns, ideally using platforms like Braze.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to talk about how you've interpreted data in past roles. Share examples of A/B tests you've run and how the insights from those tests informed future campaign strategies.
✨Prepare for Creative Discussions
The team values creative experimentation, so think about innovative ideas you could bring to the table. Be ready to discuss how you approach content creation and what strategies you use to make marketing messages compelling and action-oriented.
✨Emphasise Team Collaboration
This role involves working closely with various teams, so highlight your experience in collaborative environments. Discuss how you've aligned goals with stakeholders in the past and how you manage to keep everyone on the same page during campaign planning.