At a Glance
- Tasks: Lead SEO strategies and optimise visibility across search and AI platforms.
- Company: Join Blue Light Card's innovative Growth team focused on making heroes happy.
- Benefits: Enjoy hybrid working, 25 days leave, and exclusive discounts with your own Blue Light Card.
- Other info: Collaborative culture with great social events and a focus on learning and development.
- Why this job: Make a real impact while developing your skills in a dynamic and supportive environment.
- Qualifications: Experience in SEO, strong analytical skills, and a creative mindset.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a data-driven and creative Organic Search Lead to join our Growth team at Blue Light Card. You’ll play a key role in improving how we show up in search, from traditional SEO through to emerging generative platforms like Google’s Gemini and ChatGPT. This is a hands-on role where you’ll combine data, experimentation and creativity to shape and deliver strategies that strengthen visibility, grow awareness, and help more members discover the value of Blue Light Card. While your main focus will be SEO, there’s also real scope to build your skills in App Store Optimisation (ASO) and apply your expertise across wider growth channels.
Our Growth team is one of the newest at Blue Light Card, using insight and innovation to maximise member acquisition and engagement. By blending performance thinking with creative execution, we’re delivering measurable impact for both our members and our partners.
What You’ll Do
- Contribute to and execute SEO and Generative Engine Optimisation (GEO) strategies to improve visibility across search and AI-driven platforms.
- Conduct keyword and intent research to understand how audiences (NHS, teachers, armed forces and more) discover discounts and benefits.
- Audit, monitor and improve technical and on-page SEO, working closely with developers on site health, crawlability and indexation.
- Partner with our Brand & Comms team to create human-focused, AI-friendly content that performs in both search engines and generative results.
- Design and run A/B tests, analyse funnel performance, and use data to spot opportunities to improve conversion and growth.
- Optimise App Store and Google Play listings to increase visibility and installs, with support to grow your ASO skillset.
- Monitor, report and share insights using tools like GA4, Search Console, SEMrush and Looker Studio.
- Stay ahead of algorithm changes, SEO trends and generative AI developments, bringing fresh ideas to test, learn and scale.
What You’ll Bring
- Proven experience in a specialist SEO role (in-house or agency), with a strong grasp of technical SEO fundamentals.
- Knowledge of site architecture, page speed optimisation, schema markup and Core Web Vitals.
- Confident using tools like SEMrush, Google Search Console and GA4, with experience tracking and attributing performance.
- Awareness of GEO and how AI-driven search is reshaping visibility and discovery.
- Hands-on experience running A/B or multivariate testing and using insights to optimise journeys and outcomes.
- Experience building content strategies informed by keyword research, user intent and performance data.
- Strong cross-functional communication skills, able to translate insight into action for non-technical audiences.
- A curious mindset with a drive to test new ideas, explore emerging channels and stay ahead of industry and AI trends.
- (Desirable) Experience with ASO for a discount, ecommerce or membership app.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture.
Organic Search Lead (SEO & GEO) employer: Blue Light Card Ltd
At Blue Light Card, we pride ourselves on being an exceptional employer that champions creativity and data-driven strategies within our Growth team. Our commitment to employee well-being is reflected in our hybrid working model, generous leave policies, and a vibrant office culture that fosters collaboration and innovation. With ample opportunities for professional development and a focus on inclusivity, we empower our team members to thrive while making a meaningful impact for our members who are real-life heroes.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Search Lead (SEO & GEO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Light Card Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Light Card Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Light Card Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Light Card Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Search Lead (SEO & GEO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Light Card Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Light Card Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Light Card Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Light Card Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Light Card Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Light Card Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
