At a Glance
- Tasks: Drive product awareness and adoption through strategic marketing initiatives and user research.
- Company: Join Blue Light Card, a community-focused organisation supporting emergency services and armed forces.
- Benefits: Enjoy hybrid working, generous leave, health insurance, and exclusive discounts.
- Other info: Be part of a diverse team that values innovation and personal growth.
- Why this job: Make a real impact by connecting products to the heroes who serve our communities.
- Qualifications: Experience in Product Marketing within digital B2C environments, preferably in financial services.
The predicted salary is between 55000 - 65000 £ per year.
Blue Light Card has spent over two decades building something that genuinely matters: a community of more than four million emergency services, NHS, and armed forces members, and a marketplace that connects them to thousands of brand partners. Now, we’re building the Product Marketing function to match that scale. This is a newly created 12‑month fixed‑term contract role sitting at the intersection of Product, Design, and Marketing. As Product Marketing Manager, you’ll be the connective tissue between what we build and why it matters, turning member and partner insight into clear positioning, compelling value propositions, and go‑to‑market strategies that drive real adoption across both consumer and commercial audiences. You’ll report to the PMM Lead and work closely on our highest‑priority product initiatives.
The role spans both strategic and hands‑on work. You’ll shape how we discover and validate product opportunities, define how we message them, and lead the execution that brings them to life across paid, owned, and CRM channels in a B2C environment.
What You’ll Do
- Drive awareness and adoption of Blue Light Card’s products and features, tracking success through engagement, activation, and retention metrics across member and partner audiences.
- Develop and deliver consumer and partner value propositions end to end, from identifying target audiences and building messaging hierarchies through to defining distribution plans and creative assets.
- Collaborate with Product and Design teams to coordinate qualitative and quantitative user research, feeding insights into the product roadmap and validating hypotheses at pace.
- Plan and execute test‑and‑learn campaigns that inform both product and marketing decisions, drawing on experimentation, UX research, market trends, and competitive analysis.
- Coordinate with Product and Marketing to set up and optimise owned, paid, and CRM channels, increasing the reach and commercial impact of go‑to‑market strategies.
- Develop a deep understanding of member and commercial partner needs, translating those insights into positioning, prioritisation, and product decisions.
- Manage cross‑functional stakeholders and external partners, communicating with clarity across product, marketing, and commercial teams.
What You’ll Bring
- Solid experience in Product Marketing within a digital‑first, B2C environment, taking products to market across owned, paid, and CRM channels at both a strategic and operational level.
- A background in financial services, fintech, or regulated services, with a genuine understanding of the compliance and commercial dynamics these environments involve. Experience in FinServ or FinTech is strongly preferred; experience in some form of regulated services is essential.
- A comprehensive grasp of both inbound and outbound Product Marketing, with a track record of collaborating across multiple internal stakeholder groups to align on positioning and go‑to‑market plans.
- Experience coordinating qualitative and quantitative user research from recruitment and synthesis through to translating findings into actionable product and marketing decisions.
- Strong communication skills and the ability to adapt your approach across audiences, whether that’s an internal product team, a commercial partner, or an external consumer.
- A hands‑on, organised approach with a genuine appetite for data, bringing end‑to‑end thinking to customer journeys and executing cross‑functionally.
- Familiarity with product and digital performance tools such as Amplitude, Google Analytics, or Tableau would be a bonus, but is not essential.
Our Culture
Our mission is simple – make heroes happy. Our members are the real‑life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world‑class service.
We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working and value in‑person collaboration, so we encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre‑existing conditions
- Auto‑enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company‑wide recognition events e.g. monthly Light’s Up and annual Shine awards
- Relaxed dress code and modern office space (games area, chill‑out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture and personal growth fund
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.
Product Marketing Manager - Money (12 month FTC) in London employer: Blue Light Card Ltd
At Blue Light Card, we pride ourselves on being an exceptional employer that champions the happiness of our members and employees alike. With a strong commitment to diversity and inclusion, we foster a collaborative work culture that encourages innovation and personal growth, all while offering flexible hybrid working arrangements and a comprehensive benefits package including generous leave, medical insurance, and a vibrant office environment. Join us in making a meaningful impact for those who serve our communities, and enjoy the unique advantages of working in our Leicestershire or London offices, where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Money (12 month FTC) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Light Card Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Light Card Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Light Card Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Light Card Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Money (12 month FTC) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Light Card Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Light Card Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Light Card Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Light Card Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Light Card Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Light Card Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
