Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead content strategy and create engaging multi-channel content for our community.
- Company: Join Blue Light Card, a mission-driven team making heroes happy.
- Benefits: Enjoy hybrid working, generous leave, discounts, and health benefits.
- Why this job: Make a real impact by celebrating our frontline heroes through storytelling.
- Qualifications: Experience in content marketing and strong editorial skills required.
- Other info: Collaborative culture with great career growth and fun office perks.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Content Marketing Manager to join our Brand & Communications team and play a leading role in bringing our content strategy to life. You will help deliver a multi-channel content programme that strengthens our brand, celebrates our frontline community and drives meaningful engagement across editorial, email, social, web and video. You will also play a key part in developing the systems, processes and reporting frameworks that enable us to measure, learn from and grow the impact of our content over time.
Our Brand & Communications team is at the heart of how we connect with the Blue Light community. We go beyond promotion, creating inspiring, engaging experiences that build trust, loyalty and lasting connections.
What You Will Do
- Translate strategic priorities, audience insight and performance data into clear, actionable content plans and briefs.
- Own and manage key sections of editorial and campaign calendars, using insight and trends to inform prioritisation and timing.
- Write, edit and produce engaging, audience-led content across blog, email, web, social and multimedia.
- Champion and develop member stories, using engagement and performance signals to shape formats and themes.
- Brief and collaborate with designers, videographers, agencies and freelancers to deliver content informed by clear objectives and success metrics.
- Create content that drives awareness and clearly communicates the value of Blue Light Card, guided by data on what resonates most with members.
- Ensure content is optimised for discovery, with a strong focus on SEO, GEO and performance-led optimisation.
- Measure content performance and use insight to inform decisions, refine strategy and continuously improve impact.
What You Will Bring
- Proven experience in content marketing, editorial or brand storytelling roles.
- Proven experience planning and delivering multi-channel content programmes.
- Strong editorial skills with the ability to write, edit and shape compelling narrative.
- Confidence using analytics tools (e.g. GA, CRM, social insights) to assess performance.
- Ability to turn data and insight into practical recommendations.
- Strong organisational and stakeholder management skills.
- A collaborative, creative mindset with a structured approach to delivery.
- Passion for storytelling, community and the impact of those who serve society.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It is what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We do not just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We are committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we are not able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Light's Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Content Marketing Manager in London employer: Blue Light Card Ltd
Contact Detail:
Blue Light Card Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Whether it's blog posts, social media campaigns, or videos, having tangible examples will make you stand out.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of making heroes happy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our community.
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Storytelling: When you're crafting your application, let your love for storytelling shine through! Share examples of how you've engaged audiences with compelling narratives in your previous roles. We want to see that you can bring our brand's voice to life.
Be Data-Driven: We’re all about using insights to shape our content strategy. In your application, highlight your experience with analytics tools and how you've used data to inform your content decisions. Show us how you can turn numbers into actionable strategies!
Tailor Your Content Plans: Make sure your application reflects an understanding of our audience and strategic priorities. Share specific examples of how you've translated insights into successful content plans in the past. We love seeing candidates who can think strategically!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Blue Light Card Ltd
✨Know Your Content Inside Out
Before the interview, dive deep into Blue Light Card's content strategy and recent campaigns. Familiarise yourself with their tone, style, and the types of stories they share. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used analytics tools to measure content performance in previous roles. Bring data-driven insights that demonstrate your ability to turn numbers into actionable strategies, as this is crucial for the role.
✨Prepare Engaging Story Ideas
Think of a few compelling story ideas or content formats that could resonate with the Blue Light community. Presenting these during the interview will highlight your creativity and understanding of their audience, making you stand out as a candidate.
✨Emphasise Collaboration and Flexibility
Since the role involves working with various stakeholders, be ready to share examples of successful collaborations from your past. Highlight your adaptability and how you thrive in a hybrid working environment, as this aligns with their company culture.
