Head of Social and Community in Leicester

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for a strategic and creative Head of Social and Community to join our growing Brand & Communications team, where you’ll be responsible for defining and executing the social media strategy and fostering meaningful relationships with our members.

This is a leadership role with strategic and operational responsibilities - ideal if you blend empathy, creativity, and data-driven decision making and enjoy working in a fast-paced, member-focused environment.

Our Marketing function is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop and execute a comprehensive social media strategy, identify target audiences and platform-specific approaches to drive growth and engagement, and leverage insights from analytics tools to refine strategies

• Build and nurture online communities (e.g. discussion forums, member groups), respond to engagement and develop advocacy among followers

• Create campaigns, events, and activity that increase member participation, and develop both online and offline initiatives to grow community engagement

• Lead the social media team and foster creativity, collaboration, and performance across the Brand and Communications department

• Partner with the Head of Content Marketing to oversee the creation, curation and management of engaging content tailored to social platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube) and relevant community channels

• Drive influencer and ambassador strategies including identification, outreach, collaboration and measurement

• Stay current on social media trends, platform updates, emerging technologies, and competitor activity to recommend new tools, approaches, and share with the wider business

• Manage sensitive issues, monitor brand sentiment, and work closely with PR/legal teams to protect and uphold the brand’s reputation across platforms

What You’ll Bring

• Extensive experience in social media marketing, with demonstrated ability in a leadership role creating strategy and managing a team in a high-growth environment

• Strong understanding of community engagement best practices, moderation policies, and social dynamics

• Deep understanding of each major social platform’s strengths, formats and audience behaviours, with demonstrated success in building and scaling social media channels

• Expertise with social media management and analytics tools, with experience in developing, executing, and analysing paid social campaigns across multiple platforms

• Strong grasp of content marketing, storytelling, and creative strategy

• Excellent verbal and written communication skills, with attention to tone and brand voice

• Experience managing budgets and external partners or agencies

• Proficiency in using community platforms (e.g., Facebook Groups, or similar) and engagement tools, or experience working in membership-based or purpose-driven organisations would be an advantage

• Familiarity with influencer marketing platforms and tools would be preferred

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• 35 hour working week
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Company funded private medical insurance
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders

#LI-Hybrid