At a Glance
- Tasks: Drive growth by optimising marketing campaigns and engaging with our community of heroes.
- Company: Join Blue Light Card, a mission-driven team supporting NHS workers and emergency services.
- Benefits: Enjoy hybrid working, generous leave, exclusive discounts, and a supportive work culture.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Be part of a dynamic team shaping the future of growth marketing with AI tools.
- Qualifications: Experience in digital marketing and a passion for data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
Blue Light Card. Individually great, together unstoppable.
The Role and the Team Member growth is at the core of what Blue Light Card does. Every day, millions of NHS workers, emergency services personnel, social care professionals, teachers and armed forces members rely on us to help them save money — and our Growth Marketing team is the engine that brings more of those heroes into the community. This is a hands‑on role sitting at the heart of the growth team, where you will work across paid, organic and referral channels to reach and convert more members. You will run experiments, build and optimise campaigns, and use data to understand what is working and what to do next — all in an environment that genuinely values testing, learning and moving quickly.
The role spans a broad mix of channels and disciplines, from paid social and search to SEO, CRO, CRM automation and referral programmes, so it is a strong platform for someone who wants to develop breadth alongside depth and grow with a team that is actively shaping how AI tools are used in growth marketing.
What You’ll Do
- Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels, with a focus on improving CPA, ROAS and conversion rate.
- Design and run A/B tests and build high‑converting landing pages to improve sign‑up and activation rates.
- Support SEO and AI‑visibility work to grow organic acquisition and strengthen discoverability across search and emerging platforms.
- Help scale the Refer a Friend programme, developing the growth loops that encourage members to bring others into the community.
- Build dashboards and translate campaign, funnel and channel data into clear, actionable insight using tools such as GA4, Tableau and Amplitude.
- Build and maintain CRM automations and workflows that support onboarding, lifecycle and retention journeys.
- Collaborate with teams across CRM, Brand, Social, Content, Product and Partnerships to deliver integrated growth campaigns.
What You’ll Bring
- Experience in growth, performance, digital or acquisition marketing, with hands‑on involvement across the full campaign lifecycle.
- Practical experience running or supporting campaigns across paid channels such as Google Ads, Meta or TikTok.
- A strong analytical mindset with confidence turning data into clear recommendations, using tools such as GA4, Tableau or Amplitude.
- Experience building automations and workflows in a CRM platform, ideally HubSpot — this is an essential part of the role.
- Familiarity with CMS platforms and a solid understanding of landing page optimisation principles.
- A curious, test‑and‑learn approach and a genuine interest in how AI and emerging digital tools are changing growth marketing.
- Strong collaboration skills and comfort working at pace in a fast‑moving, ambitious environment.
Our Culture
Our mission is simple – make heroes happy. Our members are the real‑life heroes who keep us all safe, cared for and thriving. By focusing on their happiness, we create amazing experiences, deliver unrivaled discounts, innovative products and world‑class service. We look for smarter, bolder ways to deliver real impact, take ownership, move fast and work shoulder to shoulder to build something special. We are committed to building a diverse and inclusive team where everyone feels they belong.
What We Offer
- Hybrid working and flexible hours.
- EV charging and free parking onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre‑existing conditions.
- Auto‑enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g. festive party, summer party, team socials, sports matches.
- Regular company‑wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill‑out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we will prioritise candidates who meet both the essential and desirable criteria for the role.
Growth Marketing Executive employer: Blue Light Card Ltd
At Blue Light Card, we pride ourselves on being an exceptional employer that champions the growth and development of our team members. Our vibrant work culture fosters collaboration and innovation, allowing you to thrive in a hands-on role that directly impacts the lives of our community heroes. With flexible working arrangements, generous benefits, and a strong commitment to employee well-being, we provide a unique environment where you can grow your skills in growth marketing while making a meaningful difference.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Light Card Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Light Card Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Light Card Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Light Card Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Light Card Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Light Card Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Light Card Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Light Card Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Light Card Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Light Card Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
