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For Companies At a Glance
- Tasks: Drive member engagement through impactful CRM campaigns and optimise performance across various channels.
- Company: Join Blue Light Card, a mission-driven company dedicated to making heroes happy with exclusive discounts.
- Benefits: Enjoy hybrid working, 25 days leave, medical insurance, and fun social events.
- Why this job: Be part of a dynamic team that values creativity and innovation while making a real difference.
- Qualifications: Experience in managing CRM campaigns and strong analytical skills are essential.
- Other info: Flexible office locations in Leicestershire or London, with a relaxed dress code and modern workspace.
The predicted salary is between 30000 - 42000 £ per year.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
We’re looking for a CRM Executive to join our growing CRM Performance team. This hands-on role focuses on driving member engagement and delivering measurable commercial impact. You’ll work closely with Partnerships and Brand to align on goals, while building high-impact campaigns across our two products, Blue Light Card and Defence Discount Service. Expect to test, learn, and optimise across email, push, and in-app messaging, analysing results and sharing insights that shape future campaigns.
What You’ll Do
- Drive member engagement by delivering high-impact, trade-driving CRM activity, optimising for logins, offer clicks, and commission per member
- Plan, build, and optimise CRM campaigns across Blue Light Card (BLC) and Defence Discount Service (DDS) using our Customer Engagement Platform (Braze)
- Improve campaign performance through creative experimentation across multiple channels (email, push notifications and in-app messages), testing audiences, subject lines, creative, copy, and optimal timing
- Create compelling, action-oriented content that showcases our extensive range of offers and potential savings, helping members maximise their everyday spend
- Prepare weekly and monthly campaign performance reports, including A/B test write-ups, sharing actionable insights with the wider CRM team
- Helping to manage and maintain our activity calendar, aligning with stakeholders across commercial and brand teams
What You’ll Bring
- Experience managing CRM campaigns, including audience segmentation, and email or push notification builds, ideally using platforms like Braze or Iterable
- Practical experience running A/B tests and creating weekly performance reports to inform future campaign optimisation
- Strong copywriting skills, and an understanding of marketing messages
- Analytical mindset combined with robust problem-solving abilities, comfortable interpreting data to drive improvements
- A proactive self-starter who thrives in dynamic, fast-paced environments
- Knowledge of HTML and Liquid logic is highly desirable
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- Free parking and EV charging onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Group auto-enrolment pension plan
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e.g., Monthly Light’s Up and The Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
#LI-Hybrid
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CRM Executive employer: Blue Light Card Ltd
Contact Detail:
Blue Light Card Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with CRM platforms like Braze or Iterable, as these are crucial for the role. Consider taking online courses or tutorials to enhance your skills in audience segmentation and campaign management.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific A/B tests you've conducted and the insights gained from them during the interview.
✨Tip Number 3
Brush up on your copywriting skills, as creating compelling content is a key part of the job. Practice writing engaging messages that highlight offers and savings, and be prepared to share samples during your application process.
✨Tip Number 4
Demonstrate your proactive nature by researching Blue Light Card and Defence Discount Service. Understand their mission and values, and think about how you can contribute to their goals, especially in terms of member engagement.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the CRM Executive position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Relevant Experience: Emphasise your experience managing CRM campaigns, particularly with platforms like Braze or Iterable. Provide specific examples of successful campaigns you've run, including audience segmentation and A/B testing.
Highlight Analytical Skills: Demonstrate your analytical mindset by discussing how you've used data to drive campaign improvements. Mention any tools or methods you’ve used to interpret data and optimise performance.
Craft Compelling Content: Since strong copywriting skills are essential, include samples of your work or describe your approach to creating engaging content. Focus on how you can create action-oriented messages that resonate with members.
How to prepare for a job interview at Blue Light Card Ltd
✨Showcase Your CRM Experience
Make sure to highlight your previous experience managing CRM campaigns. Discuss specific platforms you've used, like Braze or Iterable, and share examples of successful campaigns you've executed.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive campaign improvements. Be ready to explain your approach to A/B testing and how you interpret results to optimise future campaigns.
✨Craft Compelling Content
Since strong copywriting skills are essential for this role, think of examples where your content has driven engagement. Be prepared to discuss your creative process and how you tailor messages to different audiences.
✨Emphasise Team Collaboration
This role involves working closely with various teams. Share experiences that demonstrate your ability to collaborate effectively, align goals, and manage stakeholder expectations in a fast-paced environment.