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- Tasks: Lead thought leadership campaigns and create engaging content across various formats.
- Company: Join a leading international law firm with a strong reputation.
- Benefits: Competitive salary, permanent contract, and opportunities for professional growth.
- Why this job: Shape industry conversations and make a real impact on client engagement.
- Qualifications: Degree in law or related field with senior-level content experience.
- Other info: Collaborative environment with a focus on innovation and industry trends.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 22nd August 2025
Blue Legal are partnering with a leading international law firm who are recruiting for a Thought Leadership & Content Senior Advisor to join their London office. The role involves ensuring content aligns with global positioning while tailoring messaging for local relevance and maximum impact, helping to strengthen the firm's reputation as a trusted advisor on the issues that matter most to clients.
The Responsibilities:
- Shape and lead thought leadership campaigns aligned with the firm's brand, clients, and sector priorities.
- Identify priority topics and emerging issues with BDM colleagues and stakeholders where the firm can lead industry conversations.
- Produce compelling multi-format content (articles, reports, video, podcasts, and social media) tailored for global audiences and aligned with brand standards.
- Collaborate with global/regional marketing teams to amplify content and integrate it into wider campaigns.
- Manage delivery of major cross-border thought leadership initiatives, including project management and stakeholder coordination.
- Use audience insights and performance data to inform planning, optimise impact, and demonstrate ROI.
- Provide editorial guidance to ensure content quality, clarity, and consistency, while staying ahead of industry trends and competitor activity.
- Build strong stakeholder relationships to use content as both a sales engagement tool and a reputational asset, tracking KPIs to measure success.
The Candidate:
- Degree in law, communications, marketing, or related field, with proven senior-level experience in content or thought leadership, ideally within legal, financial, or corporate sectors.
- Skilled in generating ideas, writing, editing, and strategically planning thought leadership across formats and channels, with strong editorial judgment and adaptability for global audiences.
- Experienced in leading complex, cross-regional projects and collaborating with business development, marketing, PR, and corporate affairs teams to align content with broader campaigns.
- Deep understanding of industry trends, competitor activity, and client challenges, with experience tracking KPIs to measure impact, optimise campaigns, and support client engagement.
Thought Leadership & Content Senior Advisor employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Thought Leadership & Content Senior Advisor
✨Tip Number 1
Network like a pro! Reach out to connections in the legal and content sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create and share your own thought leadership content on platforms like LinkedIn. This not only showcases your skills but also positions you as a knowledgeable candidate in the field.
✨Tip Number 3
Prepare for interviews by researching the firm’s recent campaigns and content. Be ready to discuss how you can contribute to their goals and align with their brand. Tailoring your approach will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Thought Leadership & Content Senior Advisor
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Thought Leadership & Content Senior Advisor role. Highlight your experience in content creation and thought leadership, as this will show us you understand what we're looking for.
Showcase Your Creativity: We want to see your creative side! Include examples of compelling content you've produced in the past, whether it's articles, reports, or even social media posts. This will help us gauge your ability to engage audiences and convey messages effectively.
Demonstrate Your Industry Knowledge: In your application, make sure to mention any insights you have about industry trends and client challenges. This shows us that you're not just a great writer but also someone who understands the landscape we operate in and can contribute to meaningful conversations.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Blue Legal
✨Know Your Stuff
Before the interview, dive deep into the firm's recent thought leadership pieces and campaigns. Familiarise yourself with their brand voice and key topics they focus on. This will not only show your genuine interest but also help you tailor your responses to align with their messaging.
✨Showcase Your Creativity
Prepare examples of your past work that demonstrate your ability to produce compelling content across various formats. Whether it’s articles, podcasts, or social media posts, be ready to discuss how you’ve tailored content for different audiences and maximised impact.
✨Be a Team Player
Highlight your experience in collaborating with cross-functional teams. Discuss specific projects where you worked with marketing, PR, or business development to create integrated campaigns. This will illustrate your ability to build strong stakeholder relationships, which is crucial for this role.
✨Data-Driven Mindset
Come prepared to talk about how you've used audience insights and performance data to inform your content strategy. Share examples of how you tracked KPIs to measure success and optimise campaigns, as this will demonstrate your analytical skills and understanding of ROI.
