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- Tasks: Lead digital marketing strategies and create engaging content for various platforms.
- Company: Join a prestigious Scottish law firm known for its innovative approach to legal services.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Be part of a collaborative team making a real impact in the legal sector through digital marketing.
- Qualifications: Experience in corporate marketing, SEO knowledge, and proficiency in MS Office and Adobe tools required.
- Other info: Candidates must have relevant experience in law, accountancy, or similar sectors.
The predicted salary is between 28800 - 43200 £ per year.
Home Senior Digital Marketing Executive – Edinburgh
Senior Digital Marketing Executive – Edinburgh
A renowned Scottish law firm is seeking a Senior Digital Marketing Executive to join their Marketing and Communications team, based in Edinburgh. The role-holder will be responsible for implementing the firm’s digital strategy in alignment with the wider communications plan, and collaborating with the business development team to create client-focused content plans.
The Responsibilities:
- Responsible for the implementation of the firm’s digital communications initiatives, ensuring integration with the wider communications campaigns strategies.
- Developing engaging content tailored for various digital platforms, ensuring accuracy and quality.
- Liaising with the BD team to develop targeted content plans for key practice areas, ensuring optimisation for improved search engine visibility.
- Managing the development of the firm’s websites and microsites, including content creation, performance monitoring and reporting.
- Taking charge of implementing and promoting the firm’s social media strategy, providing training sessions and producing comprehensive guides.
- Ensuring content and all marketing materials are brand consistent and aligned with the firm’s strategic goals.
- Working closely with internal and external design teams to produce compelling promotional literature and web pages.
The Candidate:
- Previous experience in a corporate marketing/communications role, within a professional services environment or relevant PR agency experience.
- Understanding of search engine optimisation and its application in digital marketing.
- Highly proficient in all MS Office packages (including PowerPoint), and knowledge of Adobe Photoshop and InDesign.
- Experience of website management. Knowledge of Drupal or similar CMS would be advantageous.
Please note : Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.
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0207 118 3003
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Senior Digital Marketing Executive – Edinburgh employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive – Edinburgh
✨Tip Number 1
Familiarise yourself with the specific digital marketing strategies used in the legal sector. Understanding how law firms approach digital marketing will give you an edge when discussing your ideas and experiences during interviews.
✨Tip Number 2
Network with professionals already working in legal marketing. Attend industry events or join relevant online forums to connect with others in the field, as they can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your knowledge of SEO and content marketing by preparing examples of successful campaigns you've worked on. Be ready to discuss how you can apply these skills specifically to a law firm's needs.
✨Tip Number 4
Research the firm’s current digital presence and identify areas for improvement. During your interview, mention these insights to demonstrate your proactive approach and genuine interest in helping them enhance their digital strategy.
We think you need these skills to ace Senior Digital Marketing Executive – Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within a professional services environment. Emphasise any previous roles that involved implementing digital strategies or managing content for law firms or similar sectors.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the responsibilities outlined in the job description. Mention your understanding of search engine optimisation and how you have successfully applied it in past roles. Show enthusiasm for the firm and its values.
Showcase Relevant Skills: In your application, clearly demonstrate your proficiency in MS Office, Adobe Photoshop, and InDesign. If you have experience with website management or CMS like Drupal, make sure to highlight this as it is advantageous for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that all information is accurate and that your application reflects a high level of professionalism, consistent with the standards of a law firm.
How to prepare for a job interview at Blue Legal
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your previous experience in digital marketing, especially within a professional services environment. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your capability to implement the firm's digital strategy effectively.
✨Understand SEO Fundamentals
Since the role requires knowledge of search engine optimisation, brush up on your SEO skills. Be ready to explain how you have optimised content for better visibility in the past and share any tools or techniques you’ve used to measure success.
✨Familiarise Yourself with Relevant Tools
The job mentions proficiency in MS Office and familiarity with Adobe Photoshop and InDesign. Make sure you can discuss your experience with these tools confidently, and if you have any experience with CMS like Drupal, be sure to mention that too.
✨Prepare for Content Creation Discussions
As the role involves developing engaging content, think about examples of content you've created for various platforms. Be ready to discuss your approach to tailoring content for different audiences and how you ensure brand consistency across all materials.
