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- Tasks: Manage CRM systems, develop e-marketing campaigns, and enhance client relations.
- Company: Join a leading global law firm with a strong reputation in professional services.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of impactful digital marketing projects and contribute to client success.
- Qualifications: 4+ years in a CRM role within legal or professional services; strong software knowledge required.
- Other info: Only candidates with relevant experience in specific sectors will be considered.
The predicted salary is between 43200 - 72000 £ per year.
A leading global law firm is seeking a Senior CRM Executive to join their London office. The role involves managing CRM systems, developing e-marketing campaigns, and assisting with digital marketing initiatives. You will also contribute to tracking and reporting activities aimed at enhancing overall marketing, business development, and client relations within the firm.
The Responsibilities:
- Working with the CRM Manager to resolve tickets, ensuring effective data management including archiving and cataloguing.
- Work closely with the team to develop targeted lists for key clients, tracking lead generation post-event.
- Develop regular reports from InterAction, providing insights on data quality initiatives, marketing campaigns, and mailings.
- Collaborate with the CRM Manager to create best practice guides and provide training for CRM database and email marketing communications.
- Regularly update and improve content on the firm’s website and drive continuous enhancement through large-scale digital marketing projects and campaigns.
- Provide recommendations for social media management based on data insight, collaborating with a digital marketing agency to optimise digital marketing activities.
- Support the Senior Events Executive to organise webinars, provide pre-event training and technical support, and manage internal events.
The Candidate:
- Minimum of 4 years previous experience working in a CRM role within a legal/professional services firm.
- Strong knowledge of CRM software/applications and e-Marketing software, ideally InterAction and Vuture, including data stewarding functionality and data mapping.
- Strong working knowledge of desktop applications (MS Office applications) and digital marketing tools (Google Analytics, Data Studio, CMS, Vuture).
- Process driven and enjoys working with data and reporting with strong attention to detail and problem-solving skills.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Senior CRM Executive – London employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive – London
✨Tip Number 1
Familiarise yourself with the specific CRM software mentioned in the job description, particularly InterAction and Vuture. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Network within the legal and professional services sectors. Attend industry events or webinars to connect with professionals who might provide insights or referrals that could help you land the role.
✨Tip Number 3
Prepare to discuss your previous experiences in detail, especially any relevant projects where you managed CRM systems or developed e-marketing campaigns. Be ready to showcase how your contributions led to measurable results.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and CRM strategies. Being knowledgeable about current best practices will not only impress your interviewers but also demonstrate your commitment to continuous learning.
We think you need these skills to ace Senior CRM Executive – London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM roles, particularly within legal or professional services firms. Emphasise your familiarity with CRM software like InterAction and e-Marketing tools such as Vuture.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the responsibilities mentioned in the job description. Showcase your problem-solving skills and attention to detail, and explain how your previous experiences align with the firm's needs.
Highlight Relevant Skills: In your application, clearly outline your skills in data management, digital marketing, and reporting. Mention any experience you have with Google Analytics, Data Studio, and other relevant tools that will set you apart.
Follow Application Instructions: Ensure you follow all application instructions provided by the firm. This includes submitting your application through our website, and double-checking that all required documents are included and formatted correctly.
How to prepare for a job interview at Blue Legal
✨Know Your CRM Software
Make sure you have a solid understanding of CRM systems, especially InterAction and Vuture. Be prepared to discuss your experience with these tools and how you've used them to enhance data management and marketing campaigns in previous roles.
✨Showcase Your Data Skills
Since the role involves a lot of data tracking and reporting, be ready to demonstrate your analytical skills. Bring examples of reports you've created or insights you've derived from data that led to successful marketing initiatives.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as resolving CRM tickets or developing targeted client lists. Think through your past experiences and be ready to share relevant stories that highlight your problem-solving abilities.
✨Understand the Legal Sector
Familiarise yourself with the legal industry and its unique challenges. Being able to speak knowledgeably about how CRM can benefit law firms will show your potential employer that you're not just qualified, but also genuinely interested in their field.
