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- Tasks: Lead the marketing strategy and execute plans to boost firm growth.
- Company: Join a top regional law firm known for its innovative approach.
- Benefits: Enjoy a dynamic work environment with opportunities for professional development.
- Why this job: Make an impact through creative campaigns and client engagement in a collaborative culture.
- Qualifications: 5 years in marketing/BD, preferably in professional services; strong communication skills required.
- Other info: Experience in law or related fields is essential for consideration.
The predicted salary is between 28800 - 48000 £ per year.
Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.
Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth. Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships. Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies. Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions. Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.
5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.
Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.
Sales/marketing manager - Leidinggevende employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Network with professionals in the legal and professional services sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the specific challenges they face in marketing.
✨Tip Number 2
Familiarise yourself with the latest trends in legal marketing and business development. This could include understanding SEO strategies, digital PR, and how to effectively manage client relationships in a law firm context.
✨Tip Number 3
Showcase your experience in managing marketing budgets and executing strategic plans. Be prepared to discuss specific examples of how you've successfully aligned marketing initiatives with business goals in previous roles.
✨Tip Number 4
Prepare to demonstrate your ability to create compelling content tailored to different audiences. Think about how you can present your past work in a way that highlights your communication skills and creativity in marketing.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and business development, particularly within professional services. Emphasise your achievements in managing marketing strategies and campaigns that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the requirements of the role. Discuss your experience in developing marketing strategies, managing budgets, and collaborating with stakeholders. Use examples to demonstrate your skills in communication and content creation.
Showcase Relevant Experience: In your application, clearly outline your previous roles in law firms or similar environments. Highlight your understanding of the unique challenges faced in these sectors and how your experience equips you to handle them effectively.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. Ensure that your writing is clear and professional, as this reflects your communication skills, which are crucial for the role.
How to prepare for a job interview at Blue Legal
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your experience in developing marketing strategies. Highlight specific campaigns you've led, the results achieved, and how you aligned them with business goals. This will demonstrate your ability to contribute to the firm's overall marketing strategy.
✨Understand the Legal Sector
Since this role is within a law firm, it's crucial to show your understanding of the legal sector and its unique marketing challenges. Familiarise yourself with common practices and regulations in legal marketing to impress your interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you handle conflicting priorities and manage projects. Prepare examples from your past experiences where you successfully navigated these challenges, particularly in partner-led environments.
✨Demonstrate Strong Communication Skills
As excellent communication skills are essential for this role, practice articulating your thoughts clearly and confidently. Be ready to showcase your writing abilities by discussing content you've created and how it was tailored to specific audiences.
