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- Tasks: Develop and implement PR plans to boost the firm's profile in London.
- Company: Join a leading global law firm with a strong reputation in the legal sector.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Be at the forefront of shaping media narratives and enhancing brand visibility.
- Qualifications: 4-5 years of PR experience, preferably in a law firm, with strong UK media contacts.
- Other info: Only candidates with relevant legal sector experience will be considered.
The predicted salary is between 36000 - 60000 £ per year.
Blue Legal are partnering with a leading global law firm who are recruiting for a Public Relations Specialist to join their London office. The role involves developing and implementing PR plans to promote the firm’s thought leadership reports, events, campaigns, new partner hires and other marketing activities to build the firm’s profile in the London market. The ideal candidate will be highly motivated, very proactive in approach and with a strong drive to build a positive profile for the firm.
The Responsibilities:
- Serve as the primary day-to-day contact for the press and manage media inquiries.
- Research and identify media opportunities across national, trade, regional, and legal outlets, including comment pieces, profiles, and articles.
- Build and maintain relationships with target reporters, securing relevant opportunities for firm partners.
- Coordinate media briefings and interviews, preparing partners and advising on media engagement techniques.
- Proactively pitch story ideas and monitor editorial calendars to secure positive media coverage and increase firm visibility.
- Draft press releases, pitches, articles, and enhance newsworthiness of routine firm developments.
- Maintain accurate media contact lists and support PR administration, including media tracking and conflict checking.
- Collaborate with external PR agencies and attend practice group meetings to align PR efforts with strategic business goals.
The Candidate:
- Excellent written and verbal communication, ability to draft with minimal revisions, prioritise tasks, multitask under pressure, and deliver high-quality, detail-oriented work within deadlines.
- 4–5 years of PR/communications experience (preferably in a large law firm), with strong UK media contacts and a good understanding of the UK legal media landscape.
- Proficient in Microsoft Office, legal databases, social media (including LinkedIn), PR tools, and experienced in handling complex and sensitive subject matter, especially legal topics.
- Collaborative, proactive, professional demeanour with strong interpersonal skills, confidentiality awareness, and a keenness to learn and grow.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Public Relations Specialist employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Specialist
✨Tip Number 1
Network with professionals in the legal sector. Attend industry events, webinars, or conferences where you can meet PR specialists and journalists who cover legal topics. Building these connections can lead to valuable insights and potential job opportunities.
✨Tip Number 2
Stay updated on current trends in the legal industry and media landscape. Follow relevant publications and social media accounts to understand what types of stories are gaining traction. This knowledge will help you pitch ideas that resonate with the media.
✨Tip Number 3
Develop a strong online presence, particularly on LinkedIn. Share articles, comment on industry news, and engage with content related to public relations and law. This not only showcases your expertise but also helps you connect with key players in the field.
✨Tip Number 4
Prepare for interviews by researching the firm’s recent PR campaigns and thought leadership initiatives. Be ready to discuss how you can contribute to their goals and enhance their visibility in the market, demonstrating your proactive approach and understanding of their needs.
We think you need these skills to ace Public Relations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, especially within a law firm or similar sectors. Emphasise your communication skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your motivation for the role and your understanding of the legal media landscape. Mention specific examples of how you've built media relationships and secured coverage in the past.
Showcase Your Writing Skills: Since excellent writing is crucial for this role, consider including samples of press releases, articles, or pitches you've drafted. This will demonstrate your ability to produce high-quality content with minimal revisions.
Highlight Relevant Experience: In your application, clearly outline your 4-5 years of PR/communications experience, particularly in a law firm or related field. Be specific about your roles and achievements to make your application stand out.
How to prepare for a job interview at Blue Legal
✨Know Your PR Fundamentals
Make sure you have a solid understanding of public relations principles, especially as they relate to the legal sector. Be prepared to discuss how you would develop and implement PR plans that align with the firm's goals.
✨Showcase Your Media Connections
Highlight your existing relationships with UK media contacts. Be ready to provide examples of how you've successfully secured media coverage in the past and how you plan to leverage these connections for the firm.
✨Demonstrate Your Writing Skills
Since excellent written communication is crucial for this role, be prepared to showcase your writing abilities. You might be asked to draft a press release or pitch during the interview, so practice writing clear and engaging content beforehand.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle sensitive topics. Think of scenarios where you had to manage a media crisis or pitch a challenging story, and be ready to discuss your approach and outcomes.
