Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy and campaigns for a top law firm, collaborating with various departments.
- Company: Join a leading regional law firm known for its innovative approach and strong market presence.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and networking.
- Why this job: Be part of a collaborative culture that values creativity and strategic thinking in marketing.
- Qualifications: 5 years in marketing/BD, preferably within professional services; strong communication skills required.
- Other info: Only candidates with relevant experience in specific sectors will be considered.
The predicted salary is between 43200 - 72000 £ per year.
Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.
The Responsibilities:
- Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth.
- Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
- Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships.
- Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
- Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies.
- Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
- Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions.
- Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.
The Candidate:
- 5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
- Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
- Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Marketing Manager employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the legal sector. Attend industry events or webinars where you can meet people who work in law firms. Building relationships with these individuals can provide valuable insights and potentially lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest marketing trends specific to the legal industry. Understanding how marketing strategies differ in professional services will help you stand out as a candidate who is knowledgeable and ready to contribute.
✨Tip Number 3
Showcase your experience in managing marketing budgets and campaigns. Be prepared to discuss specific examples of how you've successfully executed marketing plans in previous roles, especially in environments similar to a law firm.
✨Tip Number 4
Highlight your ability to collaborate with various stakeholders. In your conversations, emphasise your experience working with different departments and how you’ve facilitated communication to achieve common goals, which is crucial for this role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing within professional services, particularly in law firms or similar sectors. Use specific examples that demonstrate your ability to manage conflicting priorities and execute marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the legal sector and your strategic approach to marketing. Mention how your skills align with the responsibilities outlined in the job description, such as managing budgets and developing targeted campaigns.
Showcase Your Communication Skills: Since excellent written and oral communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your achievements. Consider including examples of compelling content you've created or successful events you've organised.
Highlight Relevant Experience: In your application, emphasise any experience you have with digital PR, SEO/PPC strategies, and managing client relationships. This will demonstrate your capability to enhance media relationships and lead marketing initiatives effectively.
How to prepare for a job interview at Blue Legal
✨Know Your Marketing Strategy
Familiarise yourself with the latest marketing trends and strategies, especially those relevant to the legal sector. Be prepared to discuss how you would develop and implement a marketing strategy that aligns with the firm's goals.
✨Showcase Your Communication Skills
As a Marketing Manager, excellent communication is key. Prepare examples of how you've created compelling content or successfully managed client relationships in the past. This will demonstrate your ability to tailor messages for different audiences.
✨Demonstrate Budget Management Experience
Be ready to discuss your experience in managing marketing budgets. Highlight specific instances where you effectively allocated resources to achieve marketing objectives, as this is crucial for the role.
✨Prepare for Stakeholder Collaboration
Since the role involves working with various departments, think of examples where you've successfully collaborated with different teams. Emphasise your ability to manage conflicting priorities and ensure alignment with overall firm goals.
