Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the marketing strategy and execute exciting campaigns for a top law firm.
- Company: Join a leading regional law firm known for its innovative approach and strong values.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and networking.
- Why this job: Be part of a collaborative team that values creativity and strategic thinking in marketing.
- Qualifications: 5 years in marketing/BD, preferably in professional services; strong communication skills required.
- Other info: Only candidates with relevant experience in specific sectors will be considered.
The predicted salary is between 43200 - 72000 £ per year.
Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.
The Responsibilities:
- Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth.
- Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
- Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships.
- Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
- Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies.
- Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
- Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions.
- Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.
The Candidate:
- 5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
- Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
- Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Marketing Manager employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the legal sector. Attend industry events or webinars where you can meet people who work in law firms or related fields. Building these connections can give you insights into the firm’s culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest marketing trends specific to the legal industry. Understanding how marketing strategies differ in professional services will help you speak their language during interviews and demonstrate your expertise.
✨Tip Number 3
Prepare to discuss your experience with managing marketing budgets and analysing market data. Be ready to provide examples of how you've successfully executed marketing plans in previous roles, especially in environments similar to a law firm.
✨Tip Number 4
Showcase your ability to create compelling content tailored to specific audiences. Consider preparing a portfolio of your previous work that highlights your skills in content creation, digital marketing, and event management relevant to the legal sector.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing within professional services, particularly in law firms or similar sectors. Use specific examples that demonstrate your ability to manage conflicting priorities and develop marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the firm’s needs. Emphasise your experience in creating targeted marketing campaigns and managing budgets, and explain how you can contribute to their goals.
Showcase Communication Skills: Since excellent written and oral communication skills are crucial for this role, ensure your application reflects this. Use clear, concise language and provide examples of compelling content you've created in the past.
Highlight Relevant Experience: In your application, specifically mention your experience in managing events, digital PR efforts, and client relationship management. This will demonstrate your capability to handle the responsibilities outlined in the job description.
How to prepare for a job interview at Blue Legal
✨Showcase Your Strategic Thinking
As a Marketing Manager, you'll need to demonstrate your ability to develop and execute marketing strategies. Be prepared to discuss specific examples of past campaigns you've led, how you aligned them with business goals, and the results achieved.
✨Understand the Legal Sector
Since this role is within a law firm, it's crucial to show your understanding of the legal industry. Research the firm’s history, values, and recent news. This will help you tailor your responses and show that you're genuinely interested in the position.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you handle conflicting priorities and manage stakeholder relationships. Think of scenarios from your previous roles where you successfully navigated these challenges and be ready to share those stories.
✨Demonstrate Your Communication Skills
Excellent communication is key in this role. Be clear and concise in your answers, and consider preparing a brief presentation on a marketing strategy or campaign you've developed. This will showcase your ability to create compelling content and engage your audience.
