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For Companies At a Glance
- Tasks: Lead the marketing department and manage all activities independently.
- Company: Join a dynamic city law firm focused on innovative marketing strategies.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Make a real impact in a reputable firm while enhancing your marketing skills.
- Qualifications: 2 years of marketing experience, especially in legal or related sectors.
- Other info: Only candidates with relevant sector experience will be considered.
The predicted salary is between 28800 - 42000 £ per year.
Blue Legal have partnered with a city law firm to recruit a Marketing Executive to lead their marketing department. This role is ideal for an independent, dynamic marketer with experience in the legal sector.
The Responsibilities:
- Lead the marketing department - Operate as the sole marketer, managing all departmental activity and liaising with key stakeholders.
- Oversee SEO budget allocation - Ensure SEO spend is directed effectively to improve rankings and online visibility.
- Manage PPC campaigns - Run and optimise paid advertising to maximise ROI and generate relevant traffic.
- Managing social media channels - Plan and execute social media content and engagement to enhance the firm's online presence.
- Oversee the planning and execution of marketing strategies - Develop and deliver marketing plans that support the firm’s overall goals and service offerings.
- Conduct market research - Gather insights on target clients, competitors, and market trends to inform strategy and positioning.
- Develop public relations initiatives - Create and manage PR campaigns, including press releases and award submissions, to build firm visibility.
The Candidate:
- 2 years of experience in Marketing.
- Experience in Marketing Management and Sales.
- Experience and knowledge of SEO and PPC.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Marketing Executive employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network within the legal sector to find connections who can provide insights or referrals. Attend industry events, webinars, or local meetups to meet professionals who might help you get your foot in the door.
✨Tip Number 2
Familiarise yourself with the latest trends in legal marketing, especially around SEO and PPC. Being able to discuss recent changes or successful campaigns during an interview can demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare to showcase your previous marketing successes, particularly those relevant to the legal sector. Have specific examples ready that highlight your ability to manage campaigns, improve online visibility, and engage target audiences.
✨Tip Number 4
Research the law firm thoroughly before applying. Understand their services, target clients, and current marketing strategies so you can tailor your approach and show how you can add value to their team.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing, particularly within the legal sector. Emphasise your achievements in managing marketing departments, SEO, PPC campaigns, and social media strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the legal industry. Mention specific examples of how you've successfully led marketing initiatives and improved online visibility in previous roles.
Highlight Relevant Skills: In your application, clearly outline your skills in SEO, PPC, and social media management. Provide concrete examples of how you've used these skills to drive results in past positions.
Showcase Market Research Experience: Demonstrate your ability to conduct market research by including examples of how you've gathered insights on target clients and competitors. Explain how this research informed your marketing strategies and contributed to business growth.
How to prepare for a job interview at Blue Legal
✨Showcase Your Legal Marketing Experience
Make sure to highlight your previous experience in the legal sector during the interview. Discuss specific campaigns you've worked on and how they contributed to the firm's goals, as this will demonstrate your understanding of the unique challenges and opportunities in legal marketing.
✨Prepare for SEO and PPC Questions
Since the role involves overseeing SEO and managing PPC campaigns, be ready to discuss your strategies and successes in these areas. Bring examples of how you've allocated budgets effectively and optimised campaigns to maximise ROI, as this will show your expertise.
✨Demonstrate Your Independence and Initiative
As the sole marketer, you'll need to show that you can work independently. Prepare examples of how you've taken the lead on projects, managed stakeholders, and driven results without constant supervision. This will reassure them of your capability to handle the responsibilities of the role.
✨Research the Firm and Its Competitors
Before the interview, take time to research the law firm and its competitors. Understand their market positioning, recent news, and any marketing initiatives they've undertaken. This knowledge will allow you to ask insightful questions and demonstrate your genuine interest in the firm.
