Marketing Automation Executive – London

An award-winning financial services firm, known for its excellent culture, is looking for a Marketing Automation Executive to join their growing BD team. The role will be based in their London office and will focus on supporting and implementing Marketo. The role will be part of the marketing operations team within the marketing and BD department and will report to the CRM Manager.

Responsibilities:

• Ensure Marketo workspaces and templates meet the team’s requirements, collaborating with agency support as needed.
• Work with the marketing team to develop email marketing strategies, creating compelling emails for target audiences.
• Monitor email delivery rates and implement strategies for ongoing improvement, including segmentation and sending strategies.
• Manage daily system operations, including forms, landing pages, and nurture programs.
• Assist the CRM manager in integrating Marketo with MS Dynamics CRM and other platforms.
• Analyze campaign metrics, develop benchmarks, and support campaign performance reporting.
• Plan and execute A/B tests to improve productivity, conversion rates, ROI, and sales growth.
• Provide support to Marketo users and serve as the primary contact for inquiries and escalations.

Candidate Requirements:

• Experience with Marketo in B2B professional or financial services sectors.
• Creative thinking skills to support campaign strategies.
• Energetic, enthusiastic, and passionate about marketing automation with hands-on Marketo experience.

Note: Due to sector-specific requirements, only candidates with experience in Law Firms, Accountancy Firms, Management Consultancies, Property/Construction Firms, Financial Services Firms, or relevant Associations or Agencies will be considered. Applications outside these areas will not be accepted.