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For Companies At a Glance
- Tasks: Manage and optimise digital marketing campaigns using data analytics.
- Company: Join a leading global law firm with a strong reputation in the industry.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Make an impact by enhancing user experience and driving campaign success.
- Qualifications: Experience in digital marketing and analytics tools like Google Analytics is essential.
- Other info: Candidates must have relevant experience in legal or similar sectors.
The predicted salary is between 43200 - 72000 £ per year.
A leading global law firm is seeking a Digital Performance Manager to join their team based in London. The chosen candidate will be responsible for managing and supervising digital marketing campaigns, offering expertise in analytics and leveraging data to generate insights. The role-holder will have the opportunity to work across various digital channels and assist in the implementation and management of paid campaigns.
The Responsibilities:
- Monitor, analyse, and produce reports on the effectiveness of digital campaigns, including web metrics, SEO, email, and social media (paid and owned).
- Identify patterns and valuable insights to optimise resources & web campaigns.
- Collaborate with internal teams to develop landing pages & enhance user experience.
- Ensure data and analytics are presented in a clear and accessible manner to non-digital marketing colleagues.
- Educate and train colleagues on data analytics best practices.
- Provide data-driven insights to the content creation process.
- Utilise strong analytical skills to evaluate the overall customer experience across multiple channels and touchpoints.
- Ensure accurate setup and management of paid social campaigns across platforms.
- Responsible for regular performance-based optimisation.
The Candidate:
- Proven experience in digital marketing, specifically website and marketing analytics tools including Google Analytics.
- Demonstrable experience managing SEO/SEM strategies, email, social media, and/or advertising campaigns.
- Experience working within or an understanding of the legal industry (Preferred).
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Digital Performance Manager – London employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager – London
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, especially Google Analytics. Being able to demonstrate your proficiency in these tools during interviews will set you apart from other candidates.
✨Tip Number 2
Showcase your understanding of the legal industry by discussing relevant case studies or examples from your previous work experience. This will highlight your ability to apply digital marketing strategies effectively within this sector.
✨Tip Number 3
Prepare to discuss how you've optimised digital campaigns in the past. Be ready to share specific metrics and results that demonstrate your analytical skills and your impact on campaign performance.
✨Tip Number 4
Network with professionals in the legal sector and attend relevant industry events. Building connections can provide valuable insights and potentially lead to referrals for the Digital Performance Manager role.
We think you need these skills to ace Digital Performance Manager – London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly with analytics tools like Google Analytics. Emphasise any relevant work you've done in the legal industry or similar sectors.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing and how your skills align with the responsibilities of the Digital Performance Manager role. Mention specific campaigns you've managed and the insights you've generated from data.
Showcase Your Analytical Skills: Provide examples of how you've used data to optimise campaigns in previous roles. Be specific about the metrics you monitored and the results achieved, as this will demonstrate your ability to drive performance.
Prepare for Potential Questions: Think about how you would explain complex data insights to non-digital colleagues. Prepare examples of how you've educated others on best practices in data analytics, as this is a key part of the role.
How to prepare for a job interview at Blue Legal
✨Showcase Your Analytical Skills
As a Digital Performance Manager, you'll need to demonstrate your expertise in analytics. Be prepared to discuss specific tools you've used, like Google Analytics, and share examples of how you've leveraged data to optimise campaigns.
✨Understand the Legal Industry
Since the role is within a law firm, having a grasp of the legal sector is crucial. Brush up on industry-specific terminology and trends, and be ready to explain how your digital marketing strategies can be tailored to meet the unique needs of this field.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare scenarios where you had to analyse campaign performance, identify issues, and implement solutions. This will showcase your critical thinking and adaptability.
✨Communicate Clearly with Non-Digital Colleagues
You'll need to present data insights to colleagues who may not have a digital background. Practice explaining complex concepts in simple terms, ensuring that your communication is clear and accessible to everyone.
