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- Tasks: Lead digital marketing strategies to boost online presence and generate leads.
- Company: Award-winning national law firm with a focus on innovation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Join a forward-thinking team and make a real impact in the legal sector.
- Qualifications: Experience in B2B digital marketing and strong project management skills.
- Other info: Opportunity for career growth in a supportive and collaborative atmosphere.
The predicted salary is between 36000 - 60000 £ per year.
An award-winning national law firm is currently seeking a Digital Marketing Manager to join their team in Birmingham to devise and implement the Group’s digital marketing and channel strategy. The role holder will report to the Head of Digital & Design and will work closely with the wider Business Development and Corporate Communications teams to contribute towards an impactful and valuable digital experience.
The Responsibilities:
- Coordinate marketing activity to drive traffic and generate leads from online channels including email marketing, SEO, Paid Search and Paid Social activities, and affiliate relationships.
- Utilise key digital marketing channels including owned content, social, search, email, video and podcasts.
- Lead on day-to-day digital analytics that can be utilised by Groups BD and content creators to inform decision making, such as identifying new ways to improve functionality and deepen engagement.
- Develop and implement conversion optimisation strategies to drive visitor conversion, and monitor performance through data analytics.
- Apply SEO and social media best practices to support the wider Marketing team, ensuring that the website remains in line with technical SEO best practice.
- Creation of digital marketing support materials including on-demand training, writing guides and templates.
- Remain up to date with developments in digital marketing and develop the skills of their line reports; setting and regularly reviewing personal development objectives.
- Devise, execute and project manage organic and paid campaigns across the breadth of the group as business needs dictate.
The Candidate:
- Significant experience in B2B digital marketing.
- Be degree educated and/or a CIM professional qualification.
- Demonstrable project and campaign management experience.
- An excellent working knowledge of Google Analytics, Search Console, Data Studio and Google Optimize.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.
Digital Marketing Manager employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, analytics results, and any cool campaigns you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the firm and its digital presence. Understand their current marketing strategies and think about how you can contribute. Bring fresh ideas to the table – they’ll love your initiative and passion for the role!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Let’s get you that dream job!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your B2B digital marketing experience and any relevant qualifications, like CIM. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific projects or campaigns you've managed that relate to the responsibilities listed in the job description.
Showcase Your Digital Skills: Don’t forget to highlight your expertise with tools like Google Analytics and SEO best practices. We’re keen to see how you’ve used data analytics to drive results in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blue Legal
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and best practices in digital marketing, especially in B2B contexts. Be ready to discuss your experience with SEO, email marketing, and analytics tools like Google Analytics and Data Studio, as these will be crucial for the role.
✨Showcase Your Campaign Management Skills
Prepare specific examples of successful campaigns you've managed in the past. Highlight how you coordinated activities across different channels and the results you achieved. This will demonstrate your ability to lead projects effectively.
✨Understand the Legal Sector
Since this role is within a law firm, it’s essential to have a grasp of the unique challenges and opportunities in legal marketing. Research the firm’s recent campaigns or initiatives and be ready to discuss how you can contribute to their digital strategy.
✨Ask Insightful Questions
Prepare thoughtful questions about the firm's digital marketing goals and how they measure success. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
