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- Tasks: Join our London team as a Digital Marketing Executive, managing content and analysing web performance.
- Company: We are an international law firm focused on brand and business development.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and training.
- Why this job: Make an impact in digital marketing while working with a dynamic team in a prestigious firm.
- Qualifications: A degree in digital marketing is preferred; experience in legal or professional services is essential.
- Other info: Only candidates with relevant sector experience will be considered.
The predicted salary is between 28800 - 43200 £ per year.
An international, fully integrated law firm is looking for a Digital Marketing Executive to join their London team. The role involves contributing to brand and business development activities and analyzing web analytics to recommend website improvements. The position reports to the Digital Marketing Manager and works closely with the Marketing, Communications, and Business Development teams, as well as external web development agencies.
The Responsibilities:
- Assist with day-to-day content management on the main website, microsites, and digital marketing tools.
- Train and support staff in basic content duties and lead in fixing basic errors on the site.
- Support the creation and delivery of the firm’s content, managing content and technical requests as needed.
- Coordinate analytics reports using Data Studio and Google Analytics to analyze website usage and recommend improvements.
- Collaborate with the Digital Marketing Manager to implement web initiatives such as SEO-driven content, campaign launches, and new designs.
The Candidate:
- Degree or professional qualification relevant to digital marketing is preferred but not essential.
- Experience in the legal or professional services sector.
- Experience with Content Management Systems and basic HTML knowledge.
- Experience with Google Analytics and Google Data Studio.
Please note: Only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or relevant high-profile agency will be considered. Applications outside these sectors will not be accepted.
Digital Marketing Executive employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the legal sector and its specific marketing needs. Understanding the nuances of how law firms operate will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals already working in digital marketing within law firms. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Brush up on your skills with Google Analytics and Data Studio. Being able to demonstrate your analytical capabilities and how you can use data to drive marketing decisions will be crucial.
✨Tip Number 4
Prepare examples of past projects where you've successfully managed content or improved website performance. Be ready to discuss these in detail, as practical experience is highly valued in this role.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements. Tailor your application to highlight relevant experience in digital marketing, especially within the legal or professional services sector.
Highlight Relevant Experience: Make sure to emphasise any previous roles or projects that involved content management, web analytics, or collaboration with marketing teams. Use specific examples to demonstrate your skills in Google Analytics and Content Management Systems.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also shows your enthusiasm for the role and the firm. Mention how your background aligns with their needs and how you can contribute to their digital marketing efforts.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a digital marketing role.
How to prepare for a job interview at Blue Legal
✨Know Your Digital Marketing Basics
Brush up on your digital marketing knowledge, especially in areas like SEO, content management, and analytics. Be prepared to discuss how these elements can contribute to the firm's brand and business development.
✨Familiarise Yourself with Legal Sector Nuances
Since the role is within a law firm, understanding the unique challenges and opportunities in legal marketing will set you apart. Research recent trends in legal marketing and be ready to share your insights.
✨Showcase Your Technical Skills
Highlight your experience with Content Management Systems, Google Analytics, and Data Studio. Be ready to provide examples of how you've used these tools to improve website performance or drive engagement.
✨Prepare Questions for the Interviewers
Demonstrate your interest in the role by preparing thoughtful questions about the firm's digital marketing strategies and future initiatives. This shows that you're proactive and genuinely interested in contributing to their success.
