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- Tasks: Lead digital marketing strategies and optimise website performance for a top-tier law firm.
- Company: Join a prestigious international law firm in the heart of London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on digital marketing while working with a talented team.
- Qualifications: Five years in digital marketing, ideally within legal or professional services.
- Other info: Exciting chance to enhance your career in a supportive and innovative setting.
The predicted salary is between 36000 - 60000 £ per year.
Overview Home Digital Marketing and Performance Manager – LondonLocation: LondonContract type: PermanentSalary: Market RateSalary band: Market RateA top-tier international law firm is seeking a Digital Marketing and Performance Manager to join their team based in London. The role-holder will closely collaborate with the Business Development and Marketing (BDM) team and external partners to ensure the website design, content and functionality are aligned with marketing objectives. You will also provide performance support to the firm\’s other digital marketing tools, including their CMS, CRM, and all other digital content management systems.Responsibilities Develop the website\’s strategic direction to ensure it delivers outstanding user experience and aligns with the firm\’s brand identity.Identify user experience improvements using marketing data and develop a framework for tracking marketing goals.Ensure optimisation of website content for search engine optimisation (SEO) through the integration of relevant keywords, meta tags, and on-page optimisation strategies.Support the wider business development team by optimising marketing campaigns and assisting with content creation.Lead on social media management and promote digital content formats to support the firm\’s marketing strategy.Implement CRM strategies to enhance client communication and manage tag analytics for data optimisation.Create and implement distribution plans to ensure maximum reach and impact of the firm\’s digital content.Qualifications Previous experience working within a legal / professional services firm.Ideally five years of experience in digital marketing roles which have a focus on website management and CRM.Experience managing a small team.Profound knowledge of search engine optimisation (SEO) and web analytics tools (e.g. Google analytics).Please note : Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.Recruitment Process How to get it right: The cost and time spent recruiting can vary dramatically depending on the recruitment process you adopt. It\’s important to know how to get the most out of your recruitment specialists.London Blue Legal70 Gracechurch StLondonEC3V 0HRUnited Kingdom0207 118 3003New York#J-18808-Ljbffr
Digital Marketing and Performance Manager – London employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing and Performance Manager – London
✨Tip Number 1
Network like a pro! Reach out to your connections in the legal and professional services sectors. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Marketing and Performance Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous digital marketing projects, especially those related to website management and SEO. We want to see how you’ve made an impact in your past roles, so don’t hold back!
✨Tip Number 3
Prepare for interviews by researching the firm’s current digital presence. We suggest you come armed with ideas on how you can enhance their website and marketing strategies. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that fits the bill, so don’t hesitate to put yourself out there!
We think you need these skills to ace Digital Marketing and Performance Manager – London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing and Performance Manager role. Highlight your experience in digital marketing, especially within legal or professional services, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific projects you've worked on that relate to website management, SEO, and CRM strategies, and show your enthusiasm for joining our team.
Showcase Your Skills: Don’t forget to highlight your skills in web analytics tools and SEO. We want to see how you’ve used data to drive marketing decisions and improve user experiences. Be specific about the tools you’ve used and the results you’ve achieved.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blue Legal
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO and web analytics tools like Google Analytics. Be ready to discuss how you've used these tools in past roles, particularly in a legal or professional services context.
✨Showcase Your Team Leadership Skills
Since the role involves managing a small team, be prepared to share examples of how you've successfully led teams in the past. Highlight your approach to collaboration and how you motivate others to achieve marketing goals.
✨Understand the Firm's Brand Identity
Before the interview, take some time to research the law firm’s brand and values. Think about how you can align your strategies with their identity and be ready to suggest ideas for enhancing their digital presence.
✨Prepare Questions About Their Marketing Strategy
Interviews are a two-way street! Prepare insightful questions about the firm's current digital marketing strategies and challenges. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
