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- Tasks: Lead digital marketing strategies to boost online presence and generate leads.
- Company: Award-winning national law firm with a focus on innovation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Join a forward-thinking team and make a real impact in the legal sector.
- Qualifications: Experience in B2B digital marketing and strong project management skills.
- Other info: Opportunity for growth in a supportive and collaborative atmosphere.
The predicted salary is between 36000 - 60000 £ per year.
An award-winning national law firm is currently seeking a Digital Marketing Manager to join their team in Birmingham to devise and implement the Group's digital marketing and channel strategy. The role holder will report to the Head of Digital & Design and will work closely with the wider Business Development and Corporate Communications teams to contribute towards an impactful and valuable digital experience.
The Responsibilities:
- Coordinate marketing activity to drive traffic and generate leads from online channels including email marketing, SEO, Paid Search and Paid Social activities, and affiliate relationships.
- Utilise key digital marketing channels including owned content, social, search, email, video and podcasts.
- Lead on day-to-day digital analytics that can be utilised by Groups BD and content creators to inform decision making, such as identifying new ways to improve functionality and deepen engagement.
- Develop and implement conversion optimisation strategies to drive visitor conversion, and monitor performance through data analytics.
- Apply SEO and social media best practices to support the wider Marketing team, ensuring that the website remains in line with technical SEO best practice.
- Creation of digital marketing support materials including on-demand training, writing guides and templates.
- Remain up to date with developments in digital marketing and develop the skills of their line reports; setting and regularly reviewing personal development objectives.
- Devise, execute and project manage organic and paid campaigns across the breadth of the group as business needs dictate.
The Candidate:
- Significant experience in B2B digital marketing.
- Be degree educated and/or have a CIM professional qualification.
- Demonstrable project and campaign management experience.
- An excellent working knowledge of Google Analytics, Search Console, Data Studio and Google Optimize.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.
Digital Marketing Manager in Birmingham employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the legal and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies that highlight your achievements in SEO, email marketing, and analytics. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the firm’s digital presence. Familiarise yourself with their current marketing strategies and think of ways you could enhance them. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application first-hand and understand how you fit into our culture. Don’t miss out!
We think you need these skills to ace Digital Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your B2B digital marketing experience and any relevant qualifications, like CIM. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific projects you've managed and how they relate to the responsibilities listed in the job description.
Showcase Your Digital Skills: Don’t forget to highlight your expertise with tools like Google Analytics and SEO best practices. We love seeing candidates who can demonstrate their analytical skills and how they've used data to drive results in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Blue Legal
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and best practices in digital marketing, especially in B2B contexts. Be ready to discuss your experience with SEO, email marketing, and analytics tools like Google Analytics and Data Studio. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Project Management Skills
Prepare examples of past campaigns you've managed, focusing on your role in coordinating activities and driving results. Highlight how you used data to inform decisions and optimise performance. This will demonstrate your ability to lead projects and contribute to the firm's goals.
✨Understand the Legal Sector
Since this role is within a law firm, it's crucial to have a grasp of the specific challenges and opportunities in legal marketing. Research the firm’s recent campaigns or initiatives and be ready to discuss how you can enhance their digital presence based on your insights.
✨Prepare Questions for Them
Interviews are a two-way street, so think of insightful questions to ask about the team dynamics, the firm's digital strategy, and how success is measured in this role. This shows your genuine interest and helps you assess if the firm is the right fit for you.
