At a Glance
- Tasks: Lead multi-channel marketing for training products and boost brand awareness.
- Company: Dynamic learning business with a focus on growth and innovation.
- Benefits: £45K salary, hybrid work, and great benefits.
- Other info: Collaborative environment with opportunities to learn and grow.
- Why this job: Make an impact in a hands-on role while developing your marketing skills.
- Qualifications: 3+ years in B2B marketing, strong communication, and digital campaign experience.
The predicted salary is between 36000 - 44000 £ per year.
- Marketing Lead (12 Month Maternity Cover)
- London/Hybrid
- £45K Basic Salary + Benefits
We are looking for an experienced B2B Marketing Manager to join a successful and growing learning business on a 12-month maternity cover contract.
Working across international markets, you will take ownership of multi‑channel marketing activity for a portfolio of training and subscription‑based learning products, helping to build brand awareness, generate high‑quality leads and deliver marketing‑attributable revenue.
This is a broad, hands‑on marketing role, working closely with sales, product, customer success and subject matter experts.
You will manage activity across email, content, digital, website, partner marketing, events, sales enablement and reporting.
Experience within Learning & Development, digital learning, learning technology, Saa S or another subscription‑based B2B environment would be particularly valuable.
Responsibilities
- Work closely with marketing and sales leadership to develop and deliver marketing plans and go‑to‑market activity aligned to business growth objectives.
- Plan, execute, measure and report on integrated campaigns across multiple channels to increase brand awareness, generate and nurture leads and contribute to marketing‑attributable revenue.
- Design and implement segmented email marketing campaigns targeting different buyer personas, including corporate Learning & Development buyers and individual learners.
- Create and maintain marketing and sales collateral including product brochures, case studies, product sheets, buying guides and industry reports.
- Develop partner and client marketing activity through joint campaigns, webinars, case studies, PR and other collaborative initiatives.
- Maintain and develop website and learning‑platform content, optimising the customer journey and supporting SEO/AEO.
- Support sales pipeline growth through inbound campaigns, sales enablement assets and activity focused on MQL and SQL generation.
- Work with trainers and subject matter experts to produce market‑facing and thought‑leadership content, including webinars, masterclasses and broadcasts.
- Coordinate event marketing activity, including exhibitions, sponsored sessions, networking events and sales‑team support.
- Manage marketing data and reporting, continually looking for ways to improve lead quality, lead volume and marketing‑attributable revenue.
Skills and experience
- Proven experience in a B2B marketing, communications or similar role, ideally with at least three years' relevant experience.
- Experience planning and delivering content marketing, email marketing and digital campaigns.
- Experience marketing subscription products and/or Learning & Development products is advantageous.
- Experience within a commercial learning provider, digital learning, learning technology, Saa S or subscription‑based business would be particularly relevant.
- Excellent copywriting and storytelling skills, with strong written and verbal communication.
- Experience understanding and targeting nuanced buyer personas, including senior buyers within enterprise organisations.
- A strong understanding of B2B marketing fundamentals and complex buyer journeys, with up‑to‑date knowledge of email, content and subscription marketing.
- Confident using CRM systems, content management systems and marketing automation platforms.
- Good design skills with the ability to create and manage marketing collateral, ideally using Canva.
- Excellent organisation and time‑management skills, with the ability to independently manage multiple channels, campaigns and priorities.
- A confident, collaborative and proactive approach, with the ability to take ownership of campaigns and outcomes.
- A willingness to learn, test and iterate new ideas.
Education
- Bachelor's degree or equivalent.
- #J-18808-Ljbffr
Marketing Lead (12 Month Maternity Cover) employer: Blue Eskimo
As a leading membership and learning organisation, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to make a meaningful impact. With a focus on professional development and peer learning, we offer unique opportunities for growth and advancement, particularly in the dynamic field of programme development. Join us in a role that not only challenges you but also allows you to contribute to the success of senior business audiences in a supportive and engaging environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead (12 Month Maternity Cover)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Lead (12 Month Maternity Cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Eskimo from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Eskimo specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Eskimo
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Eskimo, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Eskimo you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Eskimo that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Eskimo, so think on your feet and don't hesitate to showcase your creativity!
