Growth Marketing Lead in London

Salary: £55,000–£70,000, depending on experience + bonus/stock options based on performance

Location: London, hybrid

About us

At Blue Education, our unwavering mission is to empower students on their journey to academic excellence and personal growth, guiding them toward the realisation of their dreams to attend the world's most prestigious universities. We recognise the unique challenges that international students face, from mastering complex subjects to adapting to new cultures and educational systems. Our commitment is to provide comprehensive, personalised, and culturally sensitive tutoring services that foster confidence, competence, and global-mindedness.

Our core values drive our mission:

• Excellence: We uphold the highest standards of academic rigour and teaching excellence, helping students achieve their full potential and stand out in competitive admissions processes.
• Diversity and Inclusivity: We embrace and celebrate the rich tapestry of cultures and backgrounds that international students bring, fostering an inclusive environment where every student feels valued and supported.
• Individualised Approach: We understand that every student is unique, and we tailor our tutoring to their specific needs and goals, nurturing their strengths and addressing their challenges.
• Global Perspective: We instil a global perspective in our students, preparing them not only for academic success but also for a life enriched by cross‑cultural understanding and collaboration.
• Continuous Learning: We are committed to the continuous development of our tutors and the evolution of our teaching methods to stay at the forefront of educational excellence.

At Blue Education, we are not just tutors; we are mentors, advocates, and partners in your educational journey. Our ultimate goal is to see our students thrive academically, gain admission to the world's top universities, and go on to make meaningful contributions to society.

“Together, we’ll turn dreams into achievements, one student at a time.”

Why this role exists

Blue Education has strong expertise, established education services and emerging technology‑enabled products, but needs to build greater awareness and trust in the UK market. This role will establish the foundations for growth by developing clear positioning, building audience and community, testing channels and creating a repeatable marketing engine. Over time, the insight generated will help Blue Education understand which messages, audiences and channels are working, and shape the next stage of the company’s marketing function.

The Role

This is a content, community and brand‑led growth role. Immediate focus is building awareness, credibility and audience engagement while tracking commercial signals such as qualified enquiries, booked calls and conversion indicators. This is not currently a pure performance marketing or demand‑generation role with full ownership of paid acquisition, CAC optimisation, funnel conversion and revenue generation.

We are looking for a Growth Marketing Lead to build Blue Education’s awareness, credibility and audience in the UK market. This is the first dedicated UK growth marketing hire. The successful candidate will build Blue Education’s market presence, develop its content and community strategy, and create a consistent marketing engine across relevant channels. The role is hands‑on. The successful candidate should be able to develop positioning, create strong content, test messaging and formats quickly, build audience engagement and use AI tools to increase the quality, speed and volume of marketing output. This role is suited to someone who has helped an early‑stage company, new product or new market presence grow from a low‑awareness starting point.

Responsibilities

• Build and execute Blue Education’s UK growth marketing strategy, with an initial focus on brand awareness, content, community and audience growth.
• Develop clear positioning and messaging that explains Blue Education’s expertise, services and transition into technology‑enabled admissions and guidance products.
• Build and manage a repeatable content engine for parents, students, schools and education partners across relevant channels, including LinkedIn, Instagram, TikTok, YouTube, Search, email, webinars and community‑led formats.
• Produce high‑quality short‑form video, social content, thought leadership, campaign copy, landing page content, email content and educational materials.
• Use AI tools to support content ideation, copywriting, scripting, design, video editing, repurposing, localisation and performance analysis.
• Test different messages, content angles, formats, audiences and channels to understand what resonates in the UK market.
• Build relationships and credibility with relevant audiences, including parents, students, schools, educators, counsellors, creators and sector partners.
• Manage freelancers, editors, designers, creators, KOLs or agencies where useful, while remaining directly involved in execution.
• Work closely with the leadership team to turn business priorities into clear marketing campaigns and content initiatives.
• Track performance across content, audience growth, engagement, qualified enquiries, booked calls, conversion indicators and channel learning.
• Develop the workflows, templates and operating processes needed to scale marketing output efficiently.
• Help define the next stage of Blue Education’s marketing function as awareness, audience and channel traction develop.

Required skills and experience

• Around four to six years’ experience in growth marketing, content marketing, brand marketing, community marketing, social media marketing or a related role.
• Experience building awareness, audience or community for an early‑stage company, new product or new market.
• Strong hands‑on content creation ability across written, visual and short‑form video formats.
• Strong understanding of relevant UK‑facing digital channels, potentially including LinkedIn, Instagram, TikTok, YouTube, Google/Search, email and webinars.
• High level of comfort using AI tools for content creation, copywriting, ideation, design, editing, research and workflow efficiency.
• Strong ability to translate complex or specialist subject matter into clear, engaging and credible content.
• Good commercial judgement and the ability to understand how marketing activity contributes to audience growth and commercial opportunity.
• Strong written English and the ability to produce persuasive, audience‑appropriate marketing copy.
• Good creative and visual judgement, particularly across social and video content.
• Comfortable working in a fast‑moving environment where the marketing function is still being built.
• Able to manage freelancers, creators, agencies or KOLs effectively.
• High ownership mentality and willingness to remain close to execution.

Nice to have

• Experience in education, tutoring, university admissions, schools, ed‑tech, SaaS.
• Experience marketing to parents, students, schools, teachers, counsellors or education‑sector partners.
• Experience creating content for both official brand channels and more informal creator‑style accounts.
• Experience with tools such as ChatGPT, Claude, Canva, CapCut, Runway, Descript, Adobe Creative Cloud, HubSpot, Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Notion, Airtable, Zapier or Make.
• Basic understanding of SEO, landing pages, email marketing and marketing automation.
• Experience building creator partnerships, influencer programmes, community initiatives or founder‑led content.

What success looks like

A successful person in this role will help Blue Education establish a credible and recognisable presence in the UK market. They will create a clear marketing strategy, build a consistent content engine, grow audience engagement, test and scale successful formats, and develop a stronger understanding of which messages and channels are producing meaningful results.

In the first 90 days, success should include:

• Clear UK positioning and messaging
• A practical content and channel plan
• Repeatable content production workflows
• Consistent marketing activity across priority channels
• Early audience growth and engagement

Compensation and benefits

Performance‑related bonus linked to agreed growth milestones. Performance‑based equity options, subject to company policy. Private medical insurance. Paid annual leave and public holidays. Professional development support and access to leading AI and marketing tools. Budget for content production, campaign testing, creators, events and relevant marketing platforms.