At a Glance
- Tasks: Lead content planning and operations for study abroad media across multiple platforms.
- Company: Join a dynamic international team at Blue Education.
- Benefits: Highly competitive salary, flexible working, and work visa sponsorship available.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make an impact in the education sector while creating viral content.
- Qualifications: 3+ years in new media, strong knowledge of study abroad policies, and proven content success.
The predicted salary is between 60000 - 80000 £ per year.
Salary: Highly competitive salary and benefits package
Location: Flexible, with hybrid working available
The Role
As the Chief Editor of New Media Content, you will be responsible for content planning and daily operations across Blue Education’s study abroad new media matrix, including WeChat Official Accounts, Red Note, and WeChat Channels, continuously enhancing brand influence and user conversion. You will respond quickly to industry trends and trending topics, produce high-quality original content, optimize content operation processes, and support content team management to drive efficient multi-platform operations and sustainable growth.
Responsibilities
- Responsible for content planning and daily operations across the study abroad new media matrix (WeChat Official Accounts, Red Note, WeChat Channels, etc.), ensuring efficient production of high-quality original content.
- Closely monitor education industry trends and ensure topic planning and content output are completed within 24 hours of major trending events.
- Lead the development of standardized content workflows, optimizing the full process from topic selection to content distribution, driving significant quarter-on-quarter growth in readership.
- Manage the content editorial team, set KPI targets, and organize weekly content brainstorming sessions.
Qualifications And Competencies
- At least 3 years of new media experience in the education industry, with strong knowledge of study abroad policies and university information across the UK, US, Australia, Canada, Hong Kong, and Singapore.
- Strong ability to create viral content; candidates with proven cases of single articles reaching 100K+ views are preferred.
- Proficient in market data analysis tools and able to independently complete competitor analysis.
- Strong ability to work under pressure, capable of managing multiple platform operations simultaneously, and adaptable to flexible working arrangements.
Compensation & Benefits
Highly competitive salary and benefits package. An international team environment with a collaborative and dynamic working culture. Work visa sponsorship available for the UK-based role.
Chief Editor, Global Study Abroad Content & Growth employer: Blue Education
Blue Education is an exceptional employer, offering a highly competitive salary and benefits package alongside a flexible hybrid working environment. Our collaborative and dynamic culture fosters employee growth and innovation, providing opportunities to lead impactful projects in the rapidly evolving study abroad sector. Join us to be part of an international team that values creativity and responsiveness to industry trends, ensuring your contributions drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Editor, Global Study Abroad Content & Growth
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend relevant events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces and projects. This will give potential employers a taste of what you can bring to the table, especially in the fast-paced world of new media.
✨Tip Number 3
Stay updated with trends! Follow industry news and be ready to discuss recent developments during interviews. We want to see that you’re not just a candidate, but someone who’s passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Chief Editor, Global Study Abroad Content & Growth
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your enthusiasm for content creation shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and the impact you can make in the study abroad space.
Tailor Your Experience:Make sure to highlight your relevant experience in new media and education. We’re looking for specific examples of how you've created engaging content or managed teams, so don’t hold back on those details!
Be Trend-Savvy:Since staying on top of industry trends is key for this role, mention any tools or methods you use to keep up with the latest happenings. Show us how you can quickly adapt and respond to what's hot in the education sector.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Blue Education
✨Know Your Platforms
Familiarise yourself with WeChat Official Accounts, Red Note, and WeChat Channels. Understand how they operate and what type of content performs best on each platform. This will show your potential employer that you’re not just a candidate but someone who’s genuinely interested in their specific needs.
✨Stay Ahead of Trends
Research current trends in the education industry, especially those related to study abroad. Be prepared to discuss how you would respond to these trends and create timely content. This demonstrates your proactive approach and ability to think on your feet.
✨Showcase Your Content Success
Bring examples of your previous work, especially any viral content you've created. If you have articles that reached over 100K views, be ready to discuss the strategies behind them. This will highlight your capability to produce high-quality original content.
✨Team Management Skills
Be prepared to talk about your experience managing editorial teams and setting KPIs. Share how you’ve organised brainstorming sessions and driven team performance. This will illustrate your leadership skills and ability to foster a collaborative environment.
