At a Glance
- Tasks: Lead exciting marketing campaigns that engage and inspire audiences for a great cause.
- Company: Join Blue Cross, a charity dedicated to helping pets and their owners.
- Benefits: Enjoy 38-43 days holiday, health support, and professional development opportunities.
- Other info: Hybrid working model with excellent career growth potential.
- Why this job: Make a real impact while working in a dynamic, collaborative environment.
- Qualifications: Experience in multi-channel marketing and strong communication skills required.
The predicted salary is between 35000 - 40000 £ per year.
Application Deadline: 21 July 2026
Department: Fundraising, Comms & Engagement
Employment Type: Permanent
Location: London
Reporting To: Group Head of Marketing and Communications
Compensation: £35,000 - £40,000 / year
Description Salary: £35,000 - £40,000 plus £3,954 London Weighting Allowance per annum
Contract: Permanent, full time
Location: Horseferry Road, London (hybrid working with a minimum of two days per week in the office)
Closing date: 21 July 2026
Interview dates: 30 & 31 July 2026
Are you an experienced marketer who can turn organisational priorities into compelling campaigns that engage, inspire and deliver measurable results? We’re looking for a Marketing Manager to join our Marketing and Communications team. This is an exciting opportunity to lead the development and delivery of marketing campaigns that raise awareness of Blue Cross services and support public affairs objectives and wider organisational priorities.
Working closely with colleagues across the charity and external agency partners, you’ll create audience-focused marketing activity that increases awareness, engagement and support for Blue Cross, helping us reach more people and pets when they need us most.
More about the role
As Marketing Manager, you will be responsible for planning, delivering and evaluating integrated marketing campaigns across a range of channels. You'll work closely with Service and Public Affairs teams to understand objectives, identify target audiences and develop effective activity that delivers against agreed goals. You will manage relationships and work with external agencies, oversee campaign development and delivery, monitor performance and use insight to continuously improve results. Working collaboratively across the Marketing and Communications team, you'll ensure campaigns are aligned to our brand, audience needs and organisational priorities.
What you will be doing
- Developing and delivering integrated paid marketing campaigns that support organisational objectives
- Working with internal stakeholders to understand priorities and translate them into effective marketing plans
- Work with media, creative and other external agencies
- Developing campaign briefs and overseeing the creation of marketing assets
- Identifying and engaging target audiences through effective channel planning
- Monitoring and optimising campaign performance to maximise impact and return on investment
- Evaluating campaign outcomes and sharing insights and recommendations
- Ensuring all activity aligns with Blue Cross brand guidelines
- Building strong relationships across the organisation and acting as a trusted marketing advisor
- Keeping up to date with marketing trends and best practice to improve campaign effectiveness
About you
You will be an experienced marketing professional with a strong track record of delivering successful multi-channel campaigns. You will be confident managing projects from concept to evaluation and comfortable working with a wide range of stakeholders and agency partners. You'll be a strong communicator who can influence, collaborate and build relationships across different teams. Organised and adaptable, you'll be able to manage competing priorities while maintaining a focus on delivering high-quality outcomes. You will bring creativity, commercial awareness and analytical thinking, using insight and data to inform decisions and drive continuous improvement.
Essential qualifications, skills, and experience
- Proven experience delivering multi-channel marketing campaigns, including digital and paid channels
- Experience developing and implementing marketing plans that achieve agreed objectives
- Experience working effectively with internal stakeholders and external agencies
- Strong understanding of brand management and brand consistency
- Ability to use campaign data and insight to evaluate performance and inform future activity
- Excellent project management and organisational skills
- Strong communication, influencing and presentation skills
- Ability to manage multiple priorities and deliver results to deadlines
- The ability to demonstrate, understand and apply our Blue Cross values
Desirable qualifications, skills, and experience
- Professional marketing qualification (CIM or equivalent)
- Experience of audience segmentation and campaign optimisation
- Experience working within the charity or not-for-profit sector
- Experience supporting public affairs, campaigning or advocacy communications
- Experience managing marketing budgets
- Experience using marketing automation, CRM or audience insight tools
Selection process
Interviews will take place in person at our Horseferry Road office in London on 30 and 31 July 2026. The selection process will include competency-based interview questions and a presentation task. Further details will be provided to shortlisted candidates.
How to apply
To apply for this role, please submit your application through our careers site and answer the application questions, demonstrating how you meet the essential criteria. We reserve the right to close this vacancy early should we receive a high volume of applications.
Blue Cross benefits
Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today. In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are. Our generous benefits package includes:
- Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
- Programs for physical and mental wellbeing support
- Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
- Health cash plan
- Unlimited access to an employee assistance programme
- Pension scheme with enhanced employer contribution
- Professional fees paid with Continuing Professional Development and personal development support
- Life assurance
- 20% discount on Pet Plan pet insurance
- Enhanced family friendly policies
- Recognition scheme
- Annual volunteer days
- Charity worker discounts across a variety of retailers
To read more about the benefits Blue Cross has to offer, please visit the why work for us page on our website.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Cross For Pets and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Cross For Pets are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Cross For Pets on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Cross For Pets. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Cross For Pets. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Cross For Pets:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Cross For Pets’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Cross For Pets
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Cross For Pets will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Cross For Pets, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
