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- Tasks: Lead our digital content strategy and inspire a team to create engaging pet welfare content.
- Company: Join Blue Cross, a charity dedicated to improving the lives of pets everywhere.
- Benefits: Enjoy 38-43 days holiday, health support, and professional development opportunities.
- Other info: Hybrid working model with a supportive and dynamic team environment.
- Why this job: Make a real difference in animal welfare while developing your digital content skills.
- Qualifications: Experience in web content creation and strong leadership skills are essential.
The predicted salary is between 40000 - 45000 £ per year.
Application Deadline: 18 May 2026
Department: Fundraising, Comms & Engagement
Employment Type: Fixed Term - Full Time
Location: London
Reporting To: Head of Digital Marketing
Compensation: £40,000 - £45,000 / year
Description Contract: 35 hours per week, 12 months fixed term
Salary: £40,000 - £45,000 plus London Weighting Allowance of £3,954
Location: Westminster, London, Hybrid (2 days a week in the office)
Closing date: Monday 18th May 2026
Interview date: W/C 26th May 2026
Are you a digital content expert who is passionate about animal welfare? Every year, millions of people visit the Blue Cross website for vital pet advice and to access our services. We are looking for an innovative Digital Content Manager to lead our content strategy and ensure supporters and people who use our services find exactly what they need. In this pivotal role, you will be a champion of our brand, ensuring our voice is accessible, friendly, and trusted, all while helping us spread the word about the great work we do so that pets everywhere can live their best lives. This is a fixed term, maternity cover role for 12 months with a start date of 27th July.
More about the role
As our Digital Content Manager, you will be at the forefront of designing, editing, and publishing a diverse range of content formats in collaboration with subject matter experts across the charity. A significant part of your role involves line managing and inspiring a dedicated content team, guiding them to produce high-quality work, while also assisting with the creation of our print supporter magazine. You will analyse user journeys and performance metrics to identify new content opportunities, optimise existing pages, and maintain exceptional editorial standards across the board. Ultimately, you and your team will be developing pet advice, campaign content, and stories that not only increase engagement but actively drive donations to support our vital cause.
About you
You are a user-focused champion of great content with an extensive background in writing for the web and a deep understanding of content design, user research, and testing methods. We are looking for someone who is completely at home using content management systems for major consumer-facing websites and has a proven track record of using analytical tools to monitor user behaviour and implement data-driven changes. Beyond your technical skills, you are a natural collaborator and diplomat with exceptional communication skills, allowing you to build fantastic working relationships across various departments. You thrive in a fast-paced environment, remaining calm under pressure while managing multiple projects and tight deadlines. Most importantly, you are a motivating leader who is ready to bring us closer to our audience, coupled with a genuine interest in pet welfare and a desire to see every pet thrive.
Essential Qualifications, Skills, and Experience
- Deep knowledge of content design, including user research and testing methods.
- Extensive experience of writing for the web, with proven ability to create content that is accessible, engaging, and optimised for digital channels.
- Experience of working with content management systems for a major consumer-facing website.
- Experience of managing, developing and scheduling content plans in collaboration with other teams.
- Proven ability to use analytical tools to monitor user behaviour, content and campaigns and implement changes based on findings.
- Exceptional communication skills, both written and verbal, with exceptional grammar and use of the English language.
- Experience of motivating and inspiring direct reports.
- Proven ability to manage multiple projects and work to tight deadlines.
Desirable Qualifications, Skills, and Experience
- Experience working with publishers and other suppliers on print publications.
- Experience with InDesign, Photoshop and HTML.
- An understanding of organising and directing photo shoots.
- Experience commissioning digital content.
- A familiarity and interest in pet care and pet welfare issues.
- Experience of working in the charity sector.
Benefits
Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today. In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are. Our generous benefits package includes:
- Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays).
- Programmes for physical and mental wellbeing support.
- Free access to GP via MetLife, 24/7 GP services, private prescriptions and more for you and your family.
- Health cash plan.
- Unlimited access to an employee assistance programme.
- Pension scheme with enhanced employer contribution.
- Professional fees paid with Continuing Professional Development and personal development support.
- Life assurance.
- 20% discount on Pet Plan pet insurance.
- Enhanced family friendly policies.
- Recognition scheme.
- Annual volunteer days.
- Charity worker discounts across a variety of retailers.
To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.
Digital Content Manager employer: Blue Cross For Pets
Contact Detail:
Blue Cross For Pets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. For a role like Digital Content Manager, be ready to discuss how your content strategies can enhance their brand voice and engage their audience.
✨Tip Number 3
Showcase your skills! Create a portfolio that highlights your best digital content work. Include examples of user-focused content and any analytics that demonstrate your impact—this will set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making a difference in pet welfare.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital content management. Use keywords from the job description to show us you’re a perfect fit for the role!
Showcase Your Passion: We love seeing candidates who are genuinely passionate about animal welfare. Share any relevant experiences or projects that demonstrate your commitment to this cause in your application.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, so make sure your skills and experiences shine through without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Blue Cross For Pets
✨Know Your Content Inside Out
As a Digital Content Manager, you'll need to demonstrate your expertise in content design and user research. Familiarise yourself with the latest trends in digital content and be ready to discuss how you've applied these in previous roles. Bring examples of your work that showcase your ability to create engaging and accessible content.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've used analytical tools to monitor user behaviour and improve content performance. Have specific metrics or case studies ready to illustrate how your data-driven decisions have positively impacted engagement or donations in past projects.
✨Demonstrate Leadership and Collaboration
This role involves managing a content team, so highlight your leadership experience. Share examples of how you've motivated and inspired your team, and discuss your approach to collaboration with other departments. Show that you can build strong working relationships while driving results.
✨Passion for Pet Welfare
Since this position is with a charity focused on animal welfare, express your genuine interest in pet care and welfare issues. Share any relevant experiences or initiatives you've been involved in that align with the organisation's mission. This will help you connect with the interviewers on a personal level.