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- Tasks: Support marketing campaigns, drive new business outreach, and manage small customer accounts.
- Company: Blue Arrow is a dynamic company focused on marketing and business development.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Join a vibrant team, make an impact, and develop your skills in a supportive environment.
- Qualifications: Bachelor's degree in marketing or related field; 1-2 years of relevant experience required.
- Other info: Blue Arrow values diversity and is a Disability Confident Employer.
The predicted salary is between 21600 - 25600 £ per year.
Blue Arrow are seeking a proactive and commercially minded Marketing and New Business Development Assistant to support marketing initiatives, drive new business outreach, and nurture relationships with existing small customers. This role combines marketing execution with hands-on business development, focusing on expanding our customer base while also increasing engagement and sales with smaller, underdeveloped existing accounts.
Salary: 27k to 32k
Key Responsibilities:
Marketing Support:
Assist in the development and execution of integrated marketing campaigns, both digital and print.
Create and maintain marketing content such as datasheets, case studies, newsletters, and presentations.
Update and manage product listings, news, and technical content on the company website.
Support social media and email marketing strategies targeting engineering, supply chain, and purchasing professionals.
Track marketing KPIs and generate regular performance reports.
New Business Development:
Research and identify potential new business opportunities within target sectors and regions.
Build and maintain a lead pipeline using tools like LinkedIn, CRM systems, and industry directories.
Assist with outreach efforts including email campaigns, cold calls, and event follow-ups.
Support the preparation of tailored proposals, quotes, and presentations for prospects.
Schedule meetings and demos for senior sales staff.
Account Management – Small Customers:
Serve as the primary point of contact for existing small accounts, ensuring regular communication and an elevated level of service.
Monitor account activity and purchasing trends to identify upsell or cross-sell opportunities.
Promote relevant new products or offers to assign accounts through personalized email or calls.
Maintain and update CRM records with customer interactions and activity logs.
Administrative & Event Support:
Coordinate logistics for industry trade shows.
Consult with suppliers and internal teams to align marketing and sales messaging with inventory and product availability.
Maintain organised marketing and lead generation documentation for reporting and tracking.
Requirements:
Bachelor\’s degree in marketing, Business, Communications, or relevant field experience.
1-2 years of experience in a marketing, business development, or account management role-preferably within a B2B or technical product environment.
Strong written and verbal communication skills, with a professional and personable approach.
Proficiency in Microsoft Office and marketing/CRM tools (e.g., HubSpot, Mailchimp, Zoho, Sage CRM).
Organised, meticulous, and capable of managing multiple priorities simultaneously.
Preferred Qualifications:
Knowledge or interest in electronic components or electronics distribution.
Familiarity with digital marketing and lead generation tools.
Basic understanding of technical product specifications and how to communicate value to both technical and non-technical buyers.
Experience managing small to mid-sized B2B accounts.
If this sounds like you please apply using the link below, alternatively if you would like to hear more about the role please contact us in (phone number removed) and we will be happy to discuss the role further!
Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.
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Marketing and New Business Assistant employer: Blue Arrow
Contact Detail:
Blue Arrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and New Business Assistant
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and business development. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing and sales sectors, especially those who have experience in technical products. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your ability to manage multiple priorities by preparing examples of how you've successfully juggled various tasks in previous roles. This will demonstrate your organisational skills, which are crucial for this position.
✨Tip Number 4
Research Blue Arrow and their current marketing initiatives. Being knowledgeable about their strategies and challenges will allow you to tailor your discussions and show genuine interest in contributing to their goals.
We think you need these skills to ace Marketing and New Business Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, business development, and account management. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and new business development. Mention specific examples of how you've successfully supported marketing initiatives or developed customer relationships in the past.
Showcase Relevant Skills: Emphasise your proficiency in Microsoft Office and any marketing/CRM tools you have used. Highlight your strong communication skills and ability to manage multiple priorities, as these are crucial for the role.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on their radar and show your enthusiasm for the role.
How to prepare for a job interview at Blue Arrow
✨Showcase Your Marketing Knowledge
Be prepared to discuss your understanding of integrated marketing campaigns. Highlight any relevant experience you have in creating marketing content or managing social media strategies, especially in a B2B context.
✨Demonstrate Business Development Skills
Share examples of how you've identified new business opportunities in the past. Discuss your experience with tools like LinkedIn and CRM systems, and be ready to explain how you would build and maintain a lead pipeline.
✨Emphasise Communication Abilities
Since this role involves regular communication with small customers, showcase your strong written and verbal communication skills. Prepare to discuss how you’ve successfully managed client relationships and provided excellent service.
✨Prepare for Technical Discussions
Familiarise yourself with basic technical product specifications related to electronic components. Be ready to explain how you can communicate value to both technical and non-technical buyers, as this will be crucial in nurturing existing accounts.