At a Glance
- Tasks: Lead creative Digital PR campaigns from start to finish, engaging clients and driving brand visibility.
- Company: Join Blue Array, a vibrant team focused on innovative digital marketing solutions.
- Benefits: Enjoy competitive salary, remote work, 25 days holiday, and wellness perks.
- Other info: Flexible working, regular socials, and opportunities for professional development.
- Why this job: Make an impact in the digital landscape while growing your skills in a supportive environment.
- Qualifications: 3 years in Digital PR, strong writing skills, and client engagement experience.
The predicted salary is between 30000 - 40000 £ per year.
Join Our Dynamic Team and Elevate Brands with Your Creativity! Are you an innovative Digital PR Specialist ready to make waves in the digital landscape? At Blue Array, we’re on the lookout for a passionate individual to join our vibrant team. Here you’ll have the unique opportunity to own your campaigns from ideation to execution. With no account management team, you’ll take the lead in creating and promoting standout Digital PR initiatives that truly shine!
About the Digital PR Team
At Blue Array, we’re not just about the numbers; we believe in building meaningful relationships. Our Digital PR Team supports clients across all sectors from finance to fashion and lifestyle, helping them gain the visibility they deserve while driving impactful growth.
What You’ll Do
As an integral part of our Digital PR team, you’ll help elevate client brands and bring their stories to life. Your day-to-day will include:
- Client Engagement: Build strong, trust‑based relationships with your clients. You’ll be their main point of contact, ensuring clear communication, well‑managed expectations, and campaigns that truly reflect their goals.
- Innovative Campaign Creation: Craft compelling, data‑driven PR campaigns that earn high‑quality links and press coverage. You’ll balance standout, large‑scale campaigns with creative, quick‑turn mini‑stories, always with an eye on results and brand impact.
- Media Relations: Develop targeted media lists and nurture relationships with key journalists. You’ll pitch stories that deserve headlines and make sure our clients are featured in the right places.
- Performance Monitoring: Track and report on coverage and campaign effectiveness. You’ll help clients understand the impact of Digital PR on brand visibility, providing insights that drive continuous improvement.
- Collaboration: Work closely with our talented SEO team to find creative ways to align PR with broader strategies for maximum reach and recognition.
Who You Are
We know that great candidates don’t always tick every box. If you’re excited about this role and our mission, we’d love to hear from you, even if you don’t meet every single requirement. Some qualities and experience that will help you succeed in this role:
- Experience in Digital PR (around 3 years is ideal), preferably within a digital marketing or SEO agency environment.
- Familiarity with Digital PR outreach tools (like Roxhill, Buzzstream) and SEO reporting platforms (such as SEMrush, Ahrefs).
- Strong writing and storytelling skills, with examples of published PR content, think media placements, press releases, thought leadership, and more.
- Comfortable working directly with clients, building rapport, and communicating clearly.
- A record of planning and delivering successful PR campaigns that drive media coverage and audience engagement.
- Experience managing accounts and helping clients grow.
- The ability to quickly understand briefs and respond with creative, insightful ideas.
- Organised, proactive, and able to juggle multiple projects without missing a beat.
- Excellent communicator, both written and verbal.
- A true team player, supportive, adaptable, and open to new ideas.
- A desire to keep learning and growing in a fast‑changing industry.
If you’re looking for an opportunity to grow, work on exciting campaigns, and join a supportive, ambitious team, we’d love to talk to you!
Please note: We can only consider applicants who have the right to work in the UK and are currently based in the UK, as we are unable to offer sponsorship at this time.
Benefits
Employee well‑being is high on our agenda. Our people are at the heart of everything we do and make us who we are. Ensuring you’re always well looked after, we offer:
- A competitive salary, bonus and pension
- Holiday allowance of 25 days per year
- Remote role with regular travel to our Reading HQ and client locations
- Your birthday off annually
- 3 charity days annually
- Flexible working
- Enhanced family leave policies
- Employee assistance programme available immediately
- Private medical insurance (following probation)
- Free gym membership (following probation)
- Cycle to work scheme (following probation)
- The option to work overseas up to a month per year
- A multitude of socials, including our Summer Party
- Plenty of internal training, including access to the Blue Array Academy
Digital PR Specialist employer: Blue Array
At Blue Array, we pride ourselves on being an exceptional employer that values creativity and innovation in the digital PR space. Our vibrant work culture fosters collaboration and personal growth, offering employees the chance to lead impactful campaigns while enjoying a competitive salary, flexible working arrangements, and a host of benefits including private medical insurance and generous holiday allowances. Join us in our Reading HQ or work remotely, and be part of a supportive team that prioritises your well-being and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage in conversations. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to share your innovative ideas for PR campaigns. We love candidates who can think outside the box and bring fresh perspectives to the table.
✨Tip Number 3
Research, research, research! Know Blue Array inside out before your interview. Familiarise yourself with our clients and recent campaigns. This shows us you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email. It’s a simple gesture that keeps you top of mind and shows us you’re enthusiastic about the role. Plus, it’s just good manners!
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Show Off Your Writing Skills:As a Digital PR Specialist, your writing is key! Make sure to showcase your best work in your application. Include examples of published PR content that highlight your storytelling abilities and creativity.
Tailor Your Application:We love seeing candidates who take the time to tailor their applications. Make sure to align your experience with the job description, especially your campaign successes and client engagement skills. It shows us you’re genuinely interested!
Be Authentic:Don’t be afraid to let your personality shine through! We’re looking for someone who can build strong relationships with clients, so showing your authentic self in your application can really help us get to know you better.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Plus, it’s super easy!
How to prepare for a job interview at Blue Array
✨Know Your Stuff
Before the interview, dive deep into Blue Array's work and their approach to Digital PR. Familiarise yourself with their recent campaigns and clients. This will not only show your genuine interest but also help you tailor your answers to align with their values and goals.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've created in the past. Be ready to discuss how you approached ideation and execution, and how those campaigns drove results. Highlighting your creativity will resonate well with their focus on standout initiatives.
✨Build Rapport
Since client engagement is key for this role, practice how you'll build relationships during the interview. Think of ways to demonstrate your communication skills and ability to manage expectations. A friendly, approachable attitude can go a long way!
✨Be Data-Driven
Blue Array values data-driven decision-making, so be prepared to discuss how you've used analytics tools like SEMrush or Ahrefs in your previous roles. Share specific metrics that showcase the effectiveness of your campaigns and how they contributed to brand visibility.
