- Location: Stockport (Manchester), UK (Hybrid)
- Salary: £36K-£42K annual gross
- Languages: Native English
- Experience: 4–7 years in B2B marketing
WHAT'S THE PROJECT?
The project is that you bring your talent and your ambition to a fast-growing, international tech group transforming the B2B fleet management industry. Operating a powerful SaaS platform, the company buys vehicle data directly from European auto manufacturers and provides it to enterprise fleets, rental, and leasing companies. You'll be joining a highly innovative, AI-driven environment with a flat structure and a sporty, high-energy mentality where the focus is on winning new market share.
AND WHAT'S MY ROLE IN THIS?
As the B2B Regional Marketeer for the UK, you will own the marketing strategy for the region end-to‑to‑end, working closely with the local sales team to turn the group narrative into a qualified pipeline.
- Create and execute the quarterly regional marketing plan within the allocated budget
- Align closely with the four UK salespeople through weekly pipeline reviews and agreed lead-handover SLAs
- Build and manage demand generation campaigns across LinkedIn, Google, and email using HubSpot
- Adapt the central product marketing narrative into localised content, case studies, and trade press materials
- Organise and run field marketing activities, including regional trade shows, roadshows, webinars, and customer events
- Run cross-sell and upsell campaigns targeting the installed base for renewals and add‑ons
- Feed local market intelligence, competitor moves, tenders, and pricing signals back to the central product marketing team
- Maintain HubSpot data hygiene for the region
- Leverage an internal AI toolkit daily to build campaigns, score leads, and generate localized content
OK, AND WHAT DO YOU NEED?
- 4–7 years of experience in B2B marketing, ideally within SaaS, telematics, fleet, automotive, or mobility
- Full professional English proficiency
- Proven experience in demand generation, getting hands‑on with HubSpot (or similar CRM), LinkedIn Ads, and Google Ads
- A true generalist skillset capable of writing copy, building campaigns, and running an event stand without an agency layer to hide behind
- A commercially minded approach, comfortable discussing pipeline, customer acquisition cost (CAC), and sales conversations
- Familiarity with AI tools and readiness to integrate them into daily marketing operations
THAT'S IT?
You're the kind of person who thrives in a high-energy, entrepreneurial environment and loves taking full ownership of your work. You are commercially driven, highly collaborative, and know how to bridge the gap between marketing and sales. Rather than waiting for direction, you proactively roll up your sleeves to build campaigns yourself and actively hunt for new ways to generate high-quality leads.
B2B Regional Marketeer UK in Manchester employer: Blu Selection
Join one of Europe's fastest-growing AI companies as a Marketing & Content Manager, where your creativity and ambition will help shape a strong brand presence in the UK market. Enjoy a vibrant work culture that fosters collaboration and innovation, with opportunities for professional growth and development. With competitive salaries, equity packages, and the unique chance to immerse yourself in the company culture through temporary relocation to Vienna, this role offers a rewarding experience for those looking to make a significant impact.
