At a Glance
- Tasks: Own and optimise paid acquisition strategies across Google Ads and Meta.
- Company: Join Blu Digital, a forward-thinking digital marketing agency.
- Benefits: Enjoy competitive salary, flexible working hours, and growth opportunities.
- Other info: Dynamic team environment with a focus on innovation and results.
- Why this job: Make a real impact on performance marketing and drive business growth.
- Qualifications: Experience in performance marketing and data analysis is essential.
The predicted salary is between 31500 - 38500 £ per year.
Blu Digital is seeking a Senior Performance Marketing Manager to own paid acquisition strategy, budget and performance across Google Ads and Meta.
You will be hands-on, auditing accounts, refining targeting and exclusions, building campaigns and continuously testing and optimizing performance.
You will use GA4, Mixpanel and CRM data to analyse performance by channel and lead quality, connect acquisition to downstream customer value and report on spend, volume and CAC.
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Senior Paid Acquisition & Growth Strategist employer: Blu Digital
Blu Digital is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about driving growth in the SaaS and AI sectors. With a strong emphasis on employee development and collaboration, team members are encouraged to take ownership of their projects while benefiting from comprehensive training and mentorship opportunities. Located in a vibrant tech hub, Blu Digital offers a unique environment where creativity meets data-driven strategies, making it an ideal place for ambitious marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Acquisition & Growth Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blu Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blu Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blu Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blu Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Acquisition & Growth Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blu Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blu Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blu Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blu Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blu Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blu Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
