At a Glance
- Tasks: Lead CRM and retention strategy to enhance customer engagement and loyalty.
- Company: Dynamic company focused on customer-centric growth and innovation.
- Benefits: Competitive salary up to £65,000, plus opportunities for professional development.
- Other info: Collaborative environment with a focus on improving customer journeys.
- Why this job: Shape customer experiences and drive long-term loyalty in a growing business.
- Qualifications: Experience in CRM, lifecycle marketing, and strong data analysis skills.
The predicted salary is between 65000 - 65000 £ per year.
Are you looking for a new role? Ready to take ownership of CRM and retention strategy and shape how a growing business engages and keeps its customers? My client is seeking a Senior CRM Manager to lead customer retention, lifecycle marketing and proposition development across a core product offering. This is an exciting opportunity for a commercially minded, customer-focused marketer to drive engagement, repeat usage and long-term loyalty during a period of continued growth.
You’ll be responsible for building and delivering a customer-centric retention strategy, managing end-to-end CRM activity across email, SMS, app and other key channels. Working closely with product, digital, data and compliance teams, you’ll ensure customers receive relevant, timely and value-led communications that enhance their experience and maximise lifetime value.
You’ll also play a key role in shaping the wider retention proposition, introducing new features, benefits and journeys that strengthen customer loyalty and differentiate the brand. Alongside this, you’ll own lifecycle planning and execution, from onboarding and activation through to re-engagement and loyalty.
You’ll use customer insight, segmentation and behavioural data to continuously optimise performance, identify churn drivers and unlock new growth opportunities. Collaboration will be central to the role, particularly working closely with IT, product and customer teams to improve journeys, resolve pain points and ensure delivery is seamless.
The ideal candidate will have strong experience in CRM and retention marketing, with a solid understanding of lifecycle strategy, segmentation and campaign execution. You’ll be confident working with data and translating insight into action, as well as managing stakeholders across multiple teams. Experience in regulated environments such as financial services, payments or travel would be beneficial, alongside an understanding of compliance and data requirements. A commercial mindset, strong communication skills and a passion for improving customer experience will be key to success in this role.
Senior CRM Manager - Up to £65,000 employer: Blu Digital
Blu Digital is an excellent employer that fosters a dynamic work culture, blending the flexibility of hybrid working with a collaborative team environment in beautiful Sussex. Employees benefit from competitive salaries, opportunities for professional growth, and the chance to make a significant impact on eCommerce strategies, all while enjoying the vibrant local community and its resources.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager - Up to £65,000
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Manager role.
✨Tip Number 2
Showcase your skills in action! Create a portfolio or case studies that highlight your previous CRM successes. We want to see how you’ve driven engagement and loyalty in past roles, so don’t hold back!
✨Tip Number 3
Prepare for those interviews! Research the company and think about how your experience aligns with their needs. We suggest practising common interview questions related to CRM and retention strategies to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Senior CRM Manager - Up to £65,000
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in CRM and retention marketing, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive customer engagement and loyalty.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've successfully managed CRM strategies and improved customer experiences in the past.
Showcase Your Data Skills:Since this role involves working with data, make sure to highlight your experience with customer insights and segmentation. Talk about how you've used data to optimise performance and identify growth opportunities in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Blu Digital
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer retention and lifecycle marketing, and be ready to discuss how you've successfully implemented strategies in the past. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Data Skills
Since this role involves working closely with data, prepare to talk about your experience with customer insights and segmentation. Bring examples of how you've used data to drive decisions and optimise campaigns. Being able to translate complex data into actionable strategies will impress your interviewers.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share specific examples of how you've collaborated with IT, product, and customer teams to enhance customer journeys. This will demonstrate your ability to work in a team-oriented environment, which is crucial for this role.
✨Prepare Questions About Compliance
Given the importance of compliance in this role, come prepared with questions about how the company handles data requirements and regulatory challenges. This shows that you understand the complexities of the industry and are proactive about ensuring best practices in CRM.
