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For Companies At a Glance
- Tasks: Lead CRM strategy to boost customer engagement and loyalty across various channels.
- Company: Join a dynamic brand in London, known for its innovative approach.
- Benefits: Enjoy flexible working options and a vibrant company culture.
- Why this job: Make a real impact on customer relationships while developing your skills in a supportive environment.
- Qualifications: Experience with Klaviyo or any email service provider is preferred.
- Other info: This is a maternity cover role, offering a unique chance to step into a key position.
The predicted salary is between 36000 - 60000 £ per year.
A fantastic opportunity has arisen for a Senior CRM Manager to join an exciting brand based in London. The role involves defining the CRM strategy and increasing overall conversion, focusing on re-engagement, customer retention, and loyalty across all channels including email, direct mail, and SMS.
Responsibilities include:
- Designing a multi-segmented CRM strategy
- Building a loyal customer database
- Driving sales across all market channels
- Making proactive recommendations for automated and event-triggered communications
- Developing the initial CRM strategy program
- Overseeing customer communications through CRM
To be considered, experience with Klaviyo is ideal; however, experience with any ESP will be considered.
Senior CRM Manager - Maternity Cover employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - Maternity Cover
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially focusing on re-engagement and customer retention. This knowledge will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience with Klaviyo or similar platforms. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your ability to analyse data and make informed decisions that drive customer loyalty and sales.
✨Tip Number 4
Stay updated on the company’s recent activities and achievements. Showing that you understand their brand and how your skills can contribute to their goals will set you apart from other candidates.
We think you need these skills to ace Senior CRM Manager - Maternity Cover
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required skills for the Senior CRM Manager position. Tailor your application to highlight your relevant experience in CRM strategy, customer retention, and loyalty.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with CRM tools, particularly Klaviyo or similar ESPs. Provide specific examples of how you've successfully implemented CRM strategies that increased conversion rates and customer engagement.
Craft a Compelling Cover Letter: Write a personalised cover letter that showcases your passion for CRM and your understanding of the brand's goals. Mention how you can contribute to their CRM strategy and drive sales through effective customer communications.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a managerial role.
How to prepare for a job interview at Blu Digital
✨Know Your CRM Strategies
Make sure you understand various CRM strategies, especially those related to re-engagement and customer retention. Be prepared to discuss how you've successfully implemented these strategies in the past.
✨Familiarise Yourself with Klaviyo
Since experience with Klaviyo is ideal for this role, take some time to learn about its features and functionalities. If you have experience with other ESPs, be ready to explain how that knowledge can transfer to using Klaviyo.
✨Prepare Examples of Success
Think of specific examples where you've designed successful multi-segmented CRM strategies or driven sales through customer communications. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Show Enthusiasm for Customer Loyalty
Express your passion for building customer loyalty and how it impacts a brand's success. Discuss any innovative ideas you have for enhancing customer engagement across different channels like email, SMS, and direct mail.
