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- Tasks: Lead and optimise paid search campaigns for a top sports brand.
- Company: Join a leading brand in aquatics, equestrian, and field sports.
- Benefits: Enjoy hybrid work options and the chance to build your own team.
- Why this job: Advance your career in a dynamic environment with a focus on data-driven results.
- Qualifications: Experience in managing Google and Bing search campaigns is essential.
- Other info: EU work permit required; this role offers global exposure.
The predicted salary is between 36000 - 60000 £ per year.
Are you a Paid Search expert looking to advance your career? Our client, a leading sports brand in aquatics, equestrian, and field sports, is seeking an experienced Performance Marketing Manager to lead paid search initiatives.
The ideal candidate is a driven, ambitious, and analytical marketer with strong technical skills. You will manage global Paid Search activities across the UK, EU, and US, initially working with an agency and later building your own internal team. Your focus will be on driving demand, conversions, and revenue, aligning with category budgets, ROAS, and CPA targets.
You will report on, analyze, and optimize paid search performance, working closely with product and marketing teams to deliver profitable PPC campaigns. Hands-on experience managing search campaigns on Google and Bing, with attention to detail and a data-driven approach, is essential.
Performance Marketing Manager - Hybrid employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in paid search marketing, especially within the sports industry. This knowledge will not only help you stand out during interviews but also demonstrate your genuine interest in the role and the brand.
✨Tip Number 2
Network with professionals in the performance marketing field, particularly those who have experience with Google and Bing campaigns. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to articulate how you've driven demand and conversions in past roles will showcase your analytical skills and hands-on experience.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas where you could add value. Presenting your ideas during the interview can set you apart as a proactive candidate who is ready to contribute from day one.
We think you need these skills to ace Performance Marketing Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search and performance marketing. Use specific metrics to demonstrate your success in driving demand and conversions, as this will resonate with the hiring team.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and your understanding of the sports industry. Mention your analytical skills and how they have contributed to successful PPC campaigns in the past.
Showcase Relevant Experience: When detailing your work history, focus on your hands-on experience with Google and Bing search campaigns. Highlight any instances where you optimised campaigns to meet ROAS and CPA targets, as this is crucial for the role.
Prepare for Potential Questions: Anticipate questions related to your approach to managing paid search initiatives and your experience with data analysis. Be ready to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your expertise.
How to prepare for a job interview at Blu Digital
✨Showcase Your Paid Search Expertise
Be prepared to discuss your hands-on experience with Google and Bing campaigns. Highlight specific examples of successful campaigns you've managed, focusing on metrics like ROAS and CPA to demonstrate your analytical skills.
✨Understand the Brand and Market
Research the sports brand you'll be working with, especially in aquatics, equestrian, and field sports. Understanding their target audience and market positioning will help you tailor your responses and show your genuine interest in the role.
✨Prepare for Technical Questions
Expect questions that assess your technical skills in performance marketing. Brush up on the latest trends in PPC, optimisation techniques, and tools you’ve used to analyse campaign performance. This will show your readiness to lead paid search initiatives.
✨Demonstrate Leadership Potential
Since you'll eventually build your own internal team, convey your leadership qualities. Share experiences where you've led projects or collaborated with teams, emphasising your ability to drive results and foster a positive work environment.
