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- Tasks: Analyse data to drive marketing decisions and enhance customer experiences.
- Company: Join a dynamic team in Brentford focused on innovative marketing strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a data-driven culture that values insights and creativity.
- Qualifications: Experience with Power Bi, Google Analytics, and Python is essential.
- Other info: Work permit may be required for non-passport holders.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Data Analyst
Brentford
Are you looking for a new role? Are you looking to further your Marketing Analyst career?
My client is looking for a Marketing Data Analyst to join their team in Brentford. In this role, you will be responsible for supporting the decision-making based on data analysis and the development of media performance insights from the various data assets. Day to day you will be working with the business to define specific requirements for measurement approach and data analysis. You will be using statistical techniques to analyse the data and develop business insights that drive future strategic media decisions while being able to analyse the customer funnel and make product enhancement recommendations based on data. You will be expected to design and support implementation of incrementality tests to understand the contribution of tested marketing activity to a wider marketing mix. You will also be preparing and presenting business-focused reviews based on full data analysis and interpretation along with recommendations and proposed actions.
To apply for this role you must have prior experience with in-platform attribution solutions within Power Bi, Google Analytics, Adobe, Medallia, Webtrends, form.com, Learnworlds. You must have a good understanding of statistical techniques and data modelling (e.g. regression, covariance analysis, inferential, predictive). You will need to have a good understanding of the media industry including display programmatic, paid social, online video, affiliate, and paid search. Python experience is a must.
Please apply below or contact me –
Marketing Data Analyst employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Power BI and Google Analytics. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Brush up on your statistical techniques and data modelling skills. Being able to discuss regression analysis or predictive modelling confidently will demonstrate your expertise and understanding of the role's requirements.
✨Tip Number 3
Stay updated on the latest trends in the media industry, especially regarding programmatic advertising and paid social strategies. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Prepare to discuss real-world examples of how you've used data analysis to drive business decisions. Having concrete examples ready will help you stand out and illustrate your ability to apply your skills effectively.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis and marketing. Emphasise your familiarity with tools like Power BI, Google Analytics, and Python, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of statistical techniques and how you've applied them in previous roles. Mention specific projects where you used data to drive marketing decisions.
Showcase Relevant Skills: In your application, clearly outline your skills in data modelling and media industry knowledge. Provide examples of how you've successfully analysed customer funnels or implemented incrementality tests.
Follow Application Instructions: Ensure you apply through the designated 'Apply now' button on the website. Double-check that all required documents are included and that your application is free from errors before submission.
How to prepare for a job interview at Blu Digital
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used statistical techniques in your previous roles. Highlight your experience with data modelling and how it has influenced business decisions.
✨Familiarise Yourself with Tools
Make sure you are well-versed in the tools mentioned in the job description, such as Power BI, Google Analytics, and Python. Be ready to explain how you've used these tools to derive insights from data.
✨Understand the Media Landscape
Research the current trends in the media industry, especially regarding programmatic advertising, paid social, and online video. This knowledge will help you demonstrate your understanding of the market during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies. Practising these types of questions can help you articulate your thought process and analytical approach effectively.
