At a Glance
- Tasks: Lead marketing strategy, drive customer engagement, and oversee content creation.
- Company: Dynamic fashion and lifestyle brand with a focus on growth.
- Benefits: Competitive salary up to £100,000 and opportunities for creative expression.
- Other info: Join a passionate team and influence the future of the brand.
- Why this job: Shape brand identity and make a real impact in a growing company.
- Qualifications: Senior marketing experience in fashion or lifestyle brands required.
The predicted salary is between 100000 - 100000 € per year.
Are you looking for a senior marketing leadership role where you can take full ownership of brand, content and commercial growth? My client is seeking a Head of Marketing to lead all marketing activity across digital and retail channels. This is a key leadership role responsible for shaping brand strategy, driving customer engagement and delivering strong commercial performance across multiple touchpoints.
You will own the full marketing and communications strategy, working closely with senior leadership to define how the brand is positioned and experienced in market. A major focus will be leading social media and content creation, including hands on video content, trend led creative and product storytelling. This role suits a highly creative marketer with strong commercial awareness who understands how content drives engagement and sales.
You will oversee campaign planning, seasonal marketing activity and brand communications, ensuring consistency across all channels. You will also work closely with product and merchandising teams to shape storytelling, product positioning and launch activity.
Data and performance will be central to your approach, with responsibility for analysing campaign results, reporting to senior stakeholders and using insight to refine strategy. You will also manage external agencies and paid media activity, ensuring strong delivery and alignment to brand objectives.
The ideal candidate will have senior marketing experience within fashion, lifestyle or consumer brands, with a strong blend of creative direction and commercial thinking. You will be confident leading teams, managing agencies and influencing senior stakeholders. A strong eye for product, experience creating social content and a passion for brand building are essential. This is a great opportunity to lead the marketing function of a growing brand and play a key role in shaping its next stage of development.
Head of Marketing - Up to £100,000 in London employer: Blu Digital
Join a dynamic and innovative company that values creativity and strategic thinking, offering the opportunity to lead the marketing function in a vibrant fashion and lifestyle environment. With a strong focus on employee growth, you will benefit from a collaborative work culture that encourages professional development and creative expression, all while being part of a brand that is poised for significant commercial success. Located in a thriving area, this role not only provides competitive remuneration but also the chance to make a meaningful impact on the brand's future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Up to £100,000 in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in fashion and lifestyle. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best work. Whether it's campaign ideas or social media content, let them see how you can drive engagement and sales.
✨Tip Number 3
Be data-savvy! Prepare to discuss how you've used data to refine marketing strategies in the past. Employers love candidates who can back up their creative ideas with solid performance metrics.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Head of Marketing - Up to £100,000 in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to marketing. Remember, we’re looking for someone who can lead with innovative ideas and a fresh perspective.
Tailor Your Experience:Make sure to highlight your relevant experience in fashion, lifestyle, or consumer brands. We want to see how your background aligns with our needs, so don’t be shy about detailing your successes in brand strategy and customer engagement.
Data-Driven Insights Matter:Since data and performance are key to this role, include examples of how you've used insights to refine marketing strategies in the past. Show us that you can analyse results and make informed decisions that drive commercial growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Blu Digital
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand their target audience and how they position themselves in the market. This will not only show your genuine interest but also help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Flair
Prepare to discuss specific examples of your past marketing campaigns, especially those that involved social media and content creation. Bring along a portfolio or case studies that highlight your creative direction and commercial success. This is your chance to shine!
✨Data-Driven Decision Making
Be ready to talk about how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked, how you've analysed campaign performance, and how those insights shaped your future actions. This demonstrates your analytical skills and commitment to results.
✨Engage with Questions
Prepare thoughtful questions that reflect your understanding of the role and the brand's challenges. Ask about their current marketing strategies, how they measure success, and what they see as the biggest opportunities for growth. This shows you're not just interested in the job, but in contributing to their success.
