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For Companies At a Glance
- Tasks: Lead customer journeys and optimise campaigns for a growing brand.
- Company: Blu Digital, a dynamic company in the retail sector.
- Benefits: Competitive salary up to £55,000, full-time role with growth potential.
- Why this job: Shape CRM strategy and make a real impact on customer engagement.
- Qualifications: Experience in CRM, team management, and data-driven marketing.
- Other info: Collaborative environment with opportunities across multiple locations.
The predicted salary is between 42000 - 66000 £ per year.
Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand?
My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data‐driven and customer‐focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.
You will be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints. Working closely with marketing, commercial, product, and technical teams, you will ensure CRM activity supports wider business goals and contributes to an exceptional customer experience. You will also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.
Responsibilities- Manage automated customer journeys within the CRM platform.
- Oversee broadcast campaigns.
- Mentor a CRM Executive to ensure excellence across all touchpoints.
- Collaborate with marketing, commercial, product, and technical teams to align CRM activity with business goals.
- Use data, testing, and insight to refine communications, optimise performance, and drive measurable engagement and retention improvements.
- Experience in CRM or lifecycle marketing with proven success in automated journeys and retention strategies.
- Strong knowledge of segmentation, targeting, and A/B testing.
- Ability to translate performance data into actionable insight.
- Experience managing a small team.
- Proficiency in CRM and BI tools.
- Ensuring GDPR compliance.
- Passion for customer experience.
- Collaborative mindset.
- Strong organisational skills.
CRM Manager - Up to £55,000 in London employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Up to £55,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a CRM Manager role or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Be ready to discuss your experience with automated journeys, A/B testing, and how you've used data to drive engagement. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace CRM Manager - Up to £55,000 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with automated customer journeys and retention strategies, as these are key for us. Use specific examples that showcase your skills in data-driven marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about customer experience and how you can contribute to our growing brand. Be sure to mention your collaborative mindset and any relevant achievements in CRM.
Showcase Your Data Skills: Since we love data-driven insights, make sure to include any experience you have with A/B testing and segmentation. Explain how you've used data to refine communications and improve engagement in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Blu Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools and platforms mentioned in the job description. Familiarise yourself with automated customer journeys, segmentation, and A/B testing. Being able to discuss specific examples of how you've used these tools will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you’ve translated performance data into actionable insights that improved engagement and retention. This will demonstrate your analytical mindset and ability to optimise campaigns.
✨Emphasise Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share stories that highlight your ability to work with marketing, product, and technical teams to achieve common goals. This shows you’re a team player who can align CRM activities with broader business objectives.
✨Prepare Questions About Customer Experience
Think of insightful questions related to customer experience and how the company measures success in their CRM efforts. This not only shows your interest in the role but also your passion for enhancing customer journeys. It’s a great way to engage with the interviewer and demonstrate your commitment to the customer-focused approach.
