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For Companies At a Glance
- Tasks: Lead marketing strategies to attract new customers and boost sales.
- Company: Join a dynamic UK-based Ecommerce brand on the rise.
- Benefits: Enjoy flexible working options and opportunities for team growth.
- Why this job: Be part of a creative team making a real impact in the Ecommerce space.
- Qualifications: Experience in digital and offline marketing channels is essential.
- Other info: Opportunity to scale your team as the business grows.
The predicted salary is between 43200 - 72000 £ per year.
My client, a growing UK-based Ecommerce brand, is seeking an experienced Head of Marketing to join their team, reporting directly to the CMO, with the opportunity to scale the team as the business grows.
You will develop and execute customer acquisition strategies across digital and offline channels, focusing on attracting high-quality, new customers. You will manage the budget to ensure smart investment and effective spending, while nurturing relationships with existing brand and affiliate partners to drive repeat business. As the business expands, you’ll help scale acquisition efforts into new geographies.
You’ll work closely with the wider marketing team to optimize site traffic and improve conversion rates. A solid understanding of both digital and offline performance channels is essential. You should be confident working with internal and external stakeholders, analytically minded to ensure efficient budget use, and creative in solving challenges as they arise.
Head of Marketing - D2C Ecommerce employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - D2C Ecommerce
✨Tip Number 1
Network with professionals in the D2C ecommerce space. Attend industry events, webinars, and meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and ecommerce. Follow relevant blogs, podcasts, and social media channels to gather knowledge that you can discuss during interviews, showcasing your passion for the industry.
✨Tip Number 3
Prepare to demonstrate your analytical skills by familiarising yourself with key performance metrics in marketing. Be ready to discuss how you've used data to drive successful campaigns in previous roles.
✨Tip Number 4
Research the company thoroughly. Understand their brand values, target audience, and current marketing strategies. This will help you tailor your conversations and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Head of Marketing - D2C Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in D2C ecommerce and marketing. Focus on achievements that demonstrate your ability to develop customer acquisition strategies and manage budgets effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the brand. Discuss how your skills align with the job requirements, particularly your experience with both digital and offline marketing channels.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. Highlight any tools or methodologies you’ve employed to optimise budget use and improve conversion rates.
Prepare for Interviews: Anticipate questions about your experience with customer acquisition and relationship management. Be ready to discuss specific campaigns you've led and their outcomes, as well as how you plan to scale efforts into new geographies.
How to prepare for a job interview at Blu Digital
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your analytical skills. Be prepared to discuss key metrics from your previous campaigns, such as customer acquisition costs and conversion rates. This shows you can manage budgets effectively and make data-driven decisions.
✨Showcase Your Creativity
This role requires a creative approach to marketing challenges. Bring examples of innovative campaigns you've led or contributed to, especially those that successfully attracted new customers. Highlighting your ability to think outside the box will impress the interviewers.
✨Understand the Brand
Research the company thoroughly before the interview. Understand their brand values, target audience, and current marketing strategies. This knowledge will allow you to tailor your responses and show how you can contribute to their growth.
✨Prepare for Stakeholder Questions
Since you'll be working with various stakeholders, be ready to discuss how you manage relationships and communicate effectively. Prepare examples of how you've collaborated with teams or partners in the past to achieve marketing goals.
