Head of Digital - Acquisition - Premium

Head of Digital – Acquisition – Premium
London

My client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.

You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance. You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.

Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.

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