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- Tasks: Lead digital marketing strategies to boost customer acquisition for a luxury brand.
- Company: Join a top-tier luxury brand making waves in the market.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make a real impact in a prestigious company while working with innovative marketing techniques.
- Qualifications: Experience in B2C ecommerce marketing and proficiency in analytics tools required.
- Other info: This role is based in London and requires an EU work permit.
The predicted salary is between 43200 - 72000 £ per year.
My Client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.
You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance.
You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.
Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.
Head of Digital - Acquisition - Luxury employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital - Acquisition - Luxury
✨Tip Number 1
Network with professionals in the luxury sector. Attend industry events, webinars, or conferences where you can meet potential colleagues or mentors who can provide insights and possibly refer you to opportunities at leading brands.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and customer acquisition, especially within the luxury market. Follow relevant blogs, podcasts, and social media channels to gather insights that can help you during interviews.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully managed marketing budgets and improved ROI in previous roles. This will demonstrate your capability to handle the responsibilities of the Head of Digital position.
✨Tip Number 4
Engage with the company's online presence. Follow them on social media, interact with their content, and understand their brand voice. This will not only prepare you for interviews but also show your genuine interest in the company.
We think you need these skills to ace Head of Digital - Acquisition - Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital acquisition, particularly in the luxury sector. Use specific metrics to demonstrate your success in managing marketing budgets and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury brand and detail how your skills align with the role. Mention your experience with PPC and Paid Social, and how you can contribute to their multi-channel marketing strategy.
Showcase Analytical Skills: Emphasise your proficiency in analytics tools like Google Analytics. Provide examples of how you've used data to inform marketing strategies and improve customer performance in previous roles.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Describe how you effectively communicated with stakeholders and contributed to team success.
How to prepare for a job interview at Blu Digital
✨Understand the Luxury Market
Familiarise yourself with the luxury brand landscape and current trends. Be prepared to discuss how your experience aligns with the unique challenges and opportunities in this sector.
✨Showcase Your Multi-Channel Strategy Skills
Be ready to explain your approach to developing and executing multi-channel marketing strategies. Highlight specific campaigns you've managed, focusing on PPC and Paid Social, and their outcomes.
✨Demonstrate Analytical Proficiency
Prepare to discuss your experience with analytics tools, particularly Google Analytics. Share examples of how you've used data to inform decisions and optimise marketing performance.
✨Engage with Stakeholders
Communication is key in this role. Think of examples where you've successfully collaborated with cross-functional teams or engaged stakeholders at various levels to achieve marketing goals.
