At a Glance
- Tasks: Lead CRM strategy across Email, SMS, App, and Loyalty to drive customer engagement.
- Company: Blu Digital, a dynamic fashion company with a focus on growth and innovation.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional development.
- Other info: Join a collaborative team and make a real impact in the fashion industry.
- Why this job: Shape the future of customer communications in a high-visibility role.
- Qualifications: Experience in CRM, strong leadership skills, and a passion for fashion.
The predicted salary is between 63000 - 77000 £ per year.
Blu Digital is seeking a Head of CRM to lead the next phase of growth across Email, SMS, App and Loyalty.
Based in London with a hybrid model, this is a senior, high-visibility role with scope to shape the CRM proposition and customer communications strategy.
You will own the global CRM strategy across App, Loyalty and omnichannel communications, driving retention, opt-ins and data-driven improvements while collaborating with ecommerce, digital, marketing and brand teams.
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Head of CRM & Loyalty - Fashion (Hybrid, London) employer: Blu Digital
Blu Digital is an excellent employer that fosters a dynamic work culture, blending the flexibility of hybrid working with a collaborative team environment in beautiful Sussex. Employees benefit from competitive salaries, opportunities for professional growth, and the chance to make a significant impact on eCommerce strategies, all while enjoying the vibrant local community and its resources.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Loyalty - Fashion (Hybrid, London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blu Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blu Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blu Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blu Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM & Loyalty - Fashion (Hybrid, London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blu Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blu Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blu Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blu Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blu Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blu Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
