At a Glance
- Tasks: Lead CRM strategy for a fast-growing fashion brand, enhancing customer engagement and retention.
- Company: Dynamic fashion-focused consumer brand based in London with a hybrid work model.
- Benefits: Competitive salary up to £90,000, flexible working, and opportunities for professional growth.
- Other info: High-visibility role with significant scope for creativity and innovation.
- Why this job: Shape the future of CRM in fashion and make a real impact on customer experiences.
- Qualifications: 7+ years of senior CRM experience, ideally in fashion or retail, with strong technical skills.
The predicted salary is between 51750 - 63250 £ per year.
Are you an experienced CRM leader ready to take ownership of the customer lifecycle strategy for a fast-growing, fashion-focused consumer brand?
We’re hiring a Head of CRM to lead the next phase of CRM growth across Email, SMS, App and Loyalty.
Based in London (hybrid), this is a senior, high-visibility role with significant scope to shape the CRM proposition, drive retention and build a world-class customer communications strategy.
In this role, you’ll lead the global CRM strategy across App, Loyalty and omnichannel communications, working closely with ecommerce, digital, marketing and brand teams to align CRM activity with wider commercial and brand objectives.
You’ll own the communications calendar, lifecycle segmentation, automation and BAU activity, ensuring campaigns are planned and delivered effectively across key customer touchpoints.
You’ll take a highly commercial and customer-centric approach to CRM, using personalisation, segmentation and data to improve retention, customer engagement and database performance.
You’ll monitor key CRM KPIs, oversee regular reporting, identify opportunities to increase high-quality opt-ins and reduce churn, and continually optimise activity in line with business targets.
A key focus of the role will be developing the CRM proposition across Email, SMS and App, including ownership of the App install programme and defining compelling CRM USPs within the App experience.
You’ll also lead the next phase of the Loyalty proposition, ensuring it connects effectively across digital and retail channels and supports wider customer growth objectives.
To be successful, you’ll have 7+ years’ senior CRM experience, ideally within fashion, retail or consumer brand.
You’ll have strong knowledge of CRM, CDP and ESP platforms, with experience using Ometria highly desirable, alongside a good understanding of HTML and Microsoft Office.
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Head of CRM - Fashion - Up to £90,000 employer: Blu Digital
Blu Digital is an excellent employer that fosters a dynamic work culture, blending the flexibility of hybrid working with a collaborative team environment in beautiful Sussex. Employees benefit from competitive salaries, opportunities for professional growth, and the chance to make a significant impact on eCommerce strategies, all while enjoying the vibrant local community and its resources.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - Fashion - Up to £90,000
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blu Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blu Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blu Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blu Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM - Fashion - Up to £90,000
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blu Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blu Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blu Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blu Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blu Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blu Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
