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For Companies At a Glance
- Tasks: Lead CRM campaigns and optimise loyalty schemes to boost customer engagement.
- Company: Join a nationally recognised group of businesses making waves in the industry.
- Benefits: Enjoy a competitive salary, 30% bonus, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving customer loyalty and digital innovation.
- Qualifications: Strong CRM experience required; website optimisation skills are a plus.
- Other info: This is a 12-month contract with potential for future opportunities.
The predicted salary is between 45780 - 76420 £ per year.
Our client, a nationally recognised group of businesses, is currently recruiting for a Head of CRM & Digital on a 12-month contract, offering up to £76,300 plus a 30% Bonus.
Key Responsibilities:
- Lead the planning, delivery, measurement, and ongoing optimisation of loyalty schemes, CRM campaigns, and website content to enhance customer acquisition.
- Focus on conversion and retention across channels including Loyalty Apps, Email, SMS, Brand Websites, and customer bookings.
- Manage a team and coordinate with external agencies to support strategy development and execution.
Candidate Requirements:
- Strong experience in CRM and loyalty program management.
- Experience in website optimisation is highly desirable but not essential.
Head of CRM & Digital employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM & Digital
✨Tip Number 1
Network with professionals in the CRM and digital marketing space. Attend industry events, webinars, or local meetups to connect with people who might have insights or even referrals for the role.
✨Tip Number 2
Showcase your leadership skills by discussing any previous experience managing teams or projects. Be prepared to share specific examples of how you've successfully led initiatives that improved customer engagement or retention.
✨Tip Number 3
Familiarise yourself with the latest trends in CRM and digital marketing. Being knowledgeable about current tools and strategies will help you stand out during interviews and demonstrate your commitment to the field.
✨Tip Number 4
Prepare to discuss how you measure the success of CRM campaigns. Have metrics and case studies ready to illustrate your ability to analyse data and optimise strategies for better customer acquisition and retention.
We think you need these skills to ace Head of CRM & Digital
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Head of CRM & Digital position. Highlight your experience in managing CRM campaigns and loyalty schemes in your application.
Tailor Your CV: Customise your CV to reflect your relevant experience in CRM and digital marketing. Use specific examples that demonstrate your success in customer acquisition and retention strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and digital marketing. Discuss how your skills align with the company's goals and how you can contribute to their success.
Highlight Team Management Experience: Since the role involves managing a team, be sure to include any leadership experience you have. Mention how you've successfully coordinated with teams or external agencies in past roles.
How to prepare for a job interview at Blu Digital
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in managing CRM systems and loyalty programmes. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to lead the planning and delivery of similar initiatives.
✨Understand the Digital Landscape
Familiarise yourself with the latest trends in digital marketing and customer engagement. Be ready to discuss how you would optimise website content and enhance customer acquisition through various channels like Loyalty Apps and Email. Showing that you are up-to-date will impress the interviewers.
✨Team Management Skills
Since this role involves managing a team, be prepared to talk about your leadership style and how you motivate and develop your team members. Share examples of how you've successfully coordinated with external agencies to execute strategies, as collaboration is key in this position.
✨Prepare Questions
Have insightful questions ready to ask at the end of the interview. Inquire about the company's current CRM strategies, challenges they face, or how success is measured in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
