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- Tasks: Lead and transform marketing strategy, driving brand awareness and customer engagement.
- Company: Join a fast-growing B2B service business with exciting growth potential.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies and leading a dynamic team.
- Qualifications: 7+ years in senior marketing roles, preferably in B2B or service industries.
- Other info: Ideal for those passionate about digital transformation and strategic marketing.
The predicted salary is between 43200 - 72000 £ per year.
My client is seeking a Head of Marketing to lead and transform their marketing strategy within a fast-growing B2B service business. This is an exciting opportunity for a seasoned marketing leader to take full ownership of the marketing function, driving brand awareness, lead generation, and customer engagement across multiple channels.
You’ll develop and execute multi-channel marketing campaigns, oversee digital transformation initiatives, and manage a diverse marketing team. Collaborating closely with sales, operations, and external agencies, you'll ensure marketing communications are strategic, data-driven, and aligned with business goals.
You’ll also be responsible for managing the marketing budget, optimizing the marketing tech stack, and leading sponsorship and PR activities.
The ideal candidate will have 7+ years’ experience in senior marketing roles, preferably within B2B or service industries, a strong track record of delivering measurable commercial impact, and expertise in digital and traditional marketing channels. Experience in professional services or related sectors is a plus, alongside excellent leadership, communication skills, and commercial awareness.
Head of Brand, Marketing and Digital employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Marketing and Digital
✨Tip Number 1
Network with professionals in the B2B marketing space. Attend industry events, webinars, and conferences to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a Head of Brand, Marketing and Digital.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams and projects in the past. Be prepared to discuss specific campaigns you've led that resulted in measurable outcomes, as this will demonstrate your ability to drive brand awareness and lead generation.
✨Tip Number 3
Familiarise yourself with the latest marketing technologies and tools. Understanding how to optimise a marketing tech stack is crucial for this role, so be ready to discuss your experience with various platforms and how they can enhance marketing efforts.
✨Tip Number 4
Prepare to discuss your approach to collaboration with sales and operations teams. Highlight any previous experiences where you’ve successfully aligned marketing strategies with business goals, as this will show your understanding of the broader business context and your ability to work cross-functionally.
We think you need these skills to ace Head of Brand, Marketing and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in senior marketing roles, especially within B2B or service industries. Emphasise your achievements in driving brand awareness and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention specific examples of how you've successfully led marketing strategies and transformed teams in the past.
Showcase Leadership Skills: In your application, provide examples of how you've effectively managed diverse teams and collaborated with other departments. Highlight your leadership style and how it has contributed to achieving business objectives.
Demonstrate Data-Driven Decision Making: Include instances where you've used data to inform marketing strategies and decisions. This could involve discussing how you've optimised marketing budgets or improved campaign performance through analytics.
How to prepare for a job interview at Blu Digital
✨Showcase Your Leadership Experience
As a candidate for the Head of Brand, Marketing and Digital role, it's crucial to highlight your leadership experience. Prepare specific examples of how you've successfully led teams, managed projects, and driven results in previous roles. This will demonstrate your capability to oversee a diverse marketing team effectively.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to developing and executing marketing strategies. Share insights on how you align marketing communications with business goals and how you've used data to inform your decisions. This will show that you can think strategically and make data-driven choices.
✨Prepare for Multi-Channel Campaign Discussions
Since the role involves overseeing multi-channel marketing campaigns, come prepared with examples of successful campaigns you've executed. Discuss the channels you utilised, the challenges faced, and the measurable outcomes achieved. This will illustrate your hands-on experience and understanding of various marketing channels.
✨Understand the Business and Industry
Research the company and its position within the B2B service industry. Familiarise yourself with their current marketing efforts, competitors, and market trends. This knowledge will allow you to ask insightful questions and demonstrate your genuine interest in the role and the company.
