At a Glance
- Tasks: Lead and transform marketing strategy, manage campaigns, and oversee a diverse team.
- Company: Join a fast-growing B2B service business making waves in the industry.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of brand innovation and drive impactful marketing initiatives.
- Qualifications: 7+ years in senior marketing roles, preferably in B2B or service industries.
- Other info: Ideal for those passionate about digital transformation and strategic marketing.
The predicted salary is between 43200 - 72000 £ per year.
My client is seeking a Head of Marketing to lead and transform their marketing strategy within a fast-growing B2B service business. This is an exciting opportunity for a seasoned marketing leader to take full ownership of the marketing function, driving brand awareness, lead generation, and customer engagement across multiple channels.
You’ll develop and execute multi-channel marketing campaigns, oversee digital transformation initiatives, and manage a diverse marketing team. Collaborating closely with sales, operations, and external agencies, you'll ensure marketing communications are strategic, data-driven, and aligned with business goals.
You’ll also be responsible for managing the marketing budget, optimizing the marketing tech stack, and leading sponsorship and PR activities.
The ideal candidate will have 7+ years’ experience in senior marketing roles, preferably within B2B or service industries, a strong track record of delivering measurable commercial impact, and expertise in digital and traditional marketing channels. Experience in professional services or related sectors is a plus, alongside excellent leadership, communication skills, and commercial awareness.
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Marketing and Digital
✨Tip Number 1
Network with professionals in the B2B service industry. Attend relevant conferences, webinars, and local meetups to connect with potential colleagues and industry leaders. This can help you gain insights into the latest trends and possibly get referrals.
✨Tip Number 2
Showcase your leadership skills by sharing examples of successful marketing campaigns you've led. Prepare to discuss how you managed teams and collaborated with other departments, as this role requires strong cross-functional collaboration.
✨Tip Number 3
Stay updated on the latest digital marketing tools and technologies. Familiarise yourself with the marketing tech stack that is commonly used in B2B environments, as this knowledge will be crucial for optimising marketing efforts.
✨Tip Number 4
Prepare to discuss your approach to data-driven marketing. Be ready to explain how you've used analytics to measure campaign success and make informed decisions, as this is a key aspect of the role.
We think you need these skills to ace Head of Brand, Marketing and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B marketing and leadership roles. Focus on quantifiable achievements that demonstrate your ability to drive brand awareness and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention specific campaigns or strategies you've successfully implemented in the past that align with the job description.
Showcase Digital Expertise: Given the emphasis on digital transformation, include examples of how you've leveraged digital channels to achieve marketing objectives. Highlight any experience with marketing tech stacks and data-driven decision-making.
Prepare for Interviews: Anticipate questions about your leadership style and how you manage diverse teams. Be ready to discuss your approach to collaboration with sales and operations, as well as how you measure the success of marketing initiatives.
How to prepare for a job interview at Blu Digital
✨Showcase Your Strategic Vision
As a Head of Brand, Marketing and Digital, it's crucial to demonstrate your ability to develop and execute a comprehensive marketing strategy. Prepare examples of past campaigns you've led that resulted in measurable success, highlighting how they aligned with business goals.
✨Emphasise Leadership Experience
With a diverse marketing team under your guidance, showcasing your leadership skills is essential. Be ready to discuss your approach to team management, how you foster collaboration, and any specific instances where your leadership directly contributed to a project's success.
✨Demonstrate Data-Driven Decision Making
In today's marketing landscape, being data-driven is key. Prepare to discuss how you've used analytics to inform your marketing strategies, optimise campaigns, and measure their effectiveness. This will show your potential employer that you can make informed decisions that drive results.
✨Prepare for Cross-Department Collaboration
Since the role involves working closely with sales, operations, and external agencies, be prepared to share examples of successful collaborations. Highlight how you’ve navigated different perspectives and aligned various teams towards common marketing objectives.