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- Tasks: Lead and transform marketing strategy, driving brand awareness and customer engagement.
- Company: Join a fast-growing B2B service business with exciting growth potential.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies in a dynamic environment.
- Qualifications: 7+ years in senior marketing roles, preferably in B2B or service industries.
- Other info: Ideal for those passionate about digital transformation and team leadership.
The predicted salary is between 43200 - 72000 £ per year.
My client is seeking a Head of Marketing to lead and transform their marketing strategy within a fast-growing B2B service business. This is an exciting opportunity for a seasoned marketing leader to take full ownership of the marketing function, driving brand awareness, lead generation, and customer engagement across multiple channels.
You’ll develop and execute multi-channel marketing campaigns, oversee digital transformation initiatives, and manage a diverse marketing team. Collaborating closely with sales, operations, and external agencies, you'll ensure marketing communications are strategic, data-driven, and aligned with business goals.
You’ll also be responsible for managing the marketing budget, optimizing the marketing tech stack, and leading sponsorship and PR activities.
The ideal candidate will have 7+ years’ experience in senior marketing roles, preferably within B2B or service industries, a strong track record of delivering measurable commercial impact, and expertise in digital and traditional marketing channels. Experience in professional services or related sectors is a plus, alongside excellent leadership, communication skills, and commercial awareness.
Head of Brand, Marketing and Digital employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Marketing and Digital
✨Tip Number 1
Network with professionals in the B2B service industry. Attend relevant conferences, webinars, and local meetups to connect with potential colleagues and industry leaders. This can help you gain insights into the latest trends and may even lead to referrals.
✨Tip Number 2
Showcase your leadership skills by sharing examples of successful marketing campaigns you've led. Prepare to discuss how you managed teams and collaborated with other departments, as this role requires strong cross-functional teamwork.
✨Tip Number 3
Stay updated on the latest digital marketing tools and technologies. Familiarise yourself with the marketing tech stack that companies in the B2B sector are using, as this knowledge will be crucial for optimising marketing strategies.
✨Tip Number 4
Prepare to discuss your approach to data-driven marketing. Be ready to explain how you've used analytics to measure campaign success and make informed decisions, as this is a key aspect of the role.
We think you need these skills to ace Head of Brand, Marketing and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and leadership roles. Focus on quantifiable achievements that demonstrate your ability to drive brand awareness and lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention specific campaigns or strategies you've successfully implemented in the past that align with the job description.
Showcase Digital Expertise: Emphasise your experience with digital transformation initiatives and multi-channel marketing campaigns. Provide examples of how you've used data to inform marketing strategies and improve customer engagement.
Highlight Leadership Skills: Discuss your experience managing diverse teams and collaborating with other departments. Illustrate your leadership style and how it has contributed to achieving business objectives in previous roles.
How to prepare for a job interview at Blu Digital
✨Showcase Your Leadership Experience
As a candidate for the Head of Brand, Marketing and Digital role, it's crucial to highlight your leadership experience. Prepare specific examples of how you've successfully led marketing teams, managed projects, and driven results in previous roles.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to developing and executing marketing strategies. Share insights on how you align marketing initiatives with business goals and how you've used data to inform your decisions.
✨Highlight Multi-Channel Campaign Successes
Since the role involves overseeing multi-channel marketing campaigns, come prepared with case studies or examples of successful campaigns you've led. Discuss the channels used, the target audience, and the measurable outcomes achieved.
✨Prepare for Collaboration Questions
Collaboration is key in this role, so expect questions about how you've worked with sales, operations, and external agencies. Think of examples that showcase your ability to foster teamwork and drive collective success.
