We are looking for an experienced Head of Brand to lead brand strategy and drive awareness, engagement and growth for an ambitious, fast-growing consumer business. This role can be remote with meetings in London.
You will define brand positioning, messaging and tone of voice, ensuring a distinctive and consistent identity across every customer touchpoint. Leading integrated campaigns, you will bring the brand to life through compelling content, organic social, community building and creative activations. You will also own PR, partnerships, events and retail marketing, finding new ways to reach audiences and build brand affinity. Working closely with performance, creative, commercial and product teams, you will ensure brand activity supports wider business objectives and delivers measurable impact. You will manage and develop a growing creative team, setting priorities, overseeing budgets and building the capabilities needed to scale the brand function.
The ideal candidate will have brand marketing experience, including leadership experience within a fast-growing consumer business, with a strong track record across DTC and retail. This is an exciting opportunity for a commercially minded brand leader to take real ownership, build a passionate community and shape the next stage of a high-growth business.
HEALTH AND WELLNESS / NUTRITION / D2C / Retail
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Head of Brand - Health and Wellness - Up to £90,000 employer: Blu Digital
Blu Digital is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about driving growth in the SaaS and AI sectors. With a strong emphasis on employee development and collaboration, team members are encouraged to take ownership of their projects while benefiting from comprehensive training and mentorship opportunities. Located in a vibrant tech hub, Blu Digital offers a unique environment where creativity meets data-driven strategies, making it an ideal place for ambitious marketers to thrive.
