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- Tasks: Lead acquisition marketing strategies and optimise channels for a global homeware brand.
- Company: Join an innovative US-based homeware brand launching in the UK, focused on unique solutions.
- Benefits: Enjoy a hybrid working model with opportunities for growth and creativity.
- Why this job: Be part of a pioneering team, shaping marketing strategies and making everyday life easier for consumers.
- Qualifications: Creative, analytical leader with experience in digital marketing and team management.
- Other info: Work closely with teams in LA and UK; fast-paced environment requiring adaptability.
The predicted salary is between 43200 - 72000 £ per year.
My client is a global homeware brand looking to build a team here in the UK. They are based in the US (LA) offering a hybrid working model. They have an innovative product, truly original to the market, offering their consumers a unique solution, saving them time and money and ultimately making everyday life easier.
They are looking for a Head of Acquisition Marketing to start their team here in the UK for the first time ever! You will be responsible for acquisition targets that are integral to business success, ensuring these are measurable against predicted customer lifetime value.
You will help to create channel specific strategies across paid social, SEO, affiliates, paid search, display, and retargeting. You will be responsible for the continual optimisation of all acquisition channels, conversion rates, daily monitoring, and spend, adjusting accordingly.
You will work closely with both the LA team and the GM, alongside the marketing analyst and data teams to create and launch projects. You will be looking for opportunities for growth using digital marketing channels to create new audiences.
You need to be a creative, analytical, and data-driven leader with the ability to build and manage a team, including coaching, setting objectives, and keeping them challenged and motivated with a proven track record. You will need to be motivated in a fast-paced environment with the ability to thrive under pressure.
Please note that if you are NOT a passport holder of the country for the vacancy, you might need a work permit. Bank or payment details should not be provided when applying for a job. All applications should be made via the 'Apply now' button.
Head of Acquisition Marketing employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in acquisition marketing, especially in the homeware sector. Understanding what strategies are currently working for similar brands can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in acquisition marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that you've successfully managed in previous roles. Being able to demonstrate your analytical skills and how you've optimised campaigns will be crucial in showcasing your fit for this role.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their acquisition efforts during the interview can set you apart from other candidates.
We think you need these skills to ace Head of Acquisition Marketing
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Head of Acquisition Marketing position. Tailor your application to highlight relevant experience in acquisition marketing and team management.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous roles that involved acquisition marketing strategies, data analysis, and team leadership. Use specific examples to demonstrate your success in achieving acquisition targets.
Showcase Your Skills: Make sure to showcase your creative and analytical skills in your application. Discuss your experience with various digital marketing channels such as SEO, paid social, and retargeting, and how you've optimised these for better performance.
Personalise Your Application: Address your application to the hiring manager if possible, and express your enthusiasm for the role and the company. Mention why you are particularly interested in working with this global homeware brand and how you can contribute to their success in the UK market.
How to prepare for a job interview at Blu Digital
✨Understand the Brand
Before your interview, take some time to research the homeware brand thoroughly. Understand their products, values, and target audience. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your Analytical Skills
As a Head of Acquisition Marketing, you'll need to be data-driven. Be prepared to discuss specific metrics you've used in previous roles to measure success. Highlight your experience with customer lifetime value and how you've optimised acquisition channels based on data insights.
✨Prepare for Creative Strategy Discussions
Expect questions about your approach to creating channel-specific strategies. Think of examples where you've successfully implemented campaigns across paid social, SEO, and other channels. Be ready to share your thought process and how you adapt strategies based on performance.
✨Demonstrate Leadership Qualities
Since this role involves building and managing a team, be prepared to discuss your leadership style. Share examples of how you've motivated and coached team members in the past, and how you plan to foster a collaborative environment with both the UK and LA teams.
