At a Glance
- Tasks: Lead customer journeys and optimise campaigns for a growing brand.
- Company: Blu Digital, a dynamic company in retail apparel and fashion.
- Benefits: Competitive salary up to £55,000, full-time role with growth opportunities.
- Other info: Collaborative environment with a focus on customer experience.
- Why this job: Shape CRM strategy and make a real impact on customer engagement.
- Qualifications: Experience in CRM, automated journeys, and team management required.
The predicted salary is between 42000 - 66000 £ per year.
Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand? My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data-driven and customer-focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.
You’ll be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints. Working closely with marketing, commercial, product, and technical teams, you’ll ensure CRM activity supports wider business goals and contributes to an exceptional customer experience. You’ll also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.
Responsibilities
- Manage automated customer journeys within the CRM platform.
- Oversee broadcast campaigns.
- Mentor a CRM Executive to ensure excellence across all touchpoints.
- Collaborate with marketing, commercial, product, and technical teams to align CRM activity with business goals.
- Use data, testing, and insight to refine communications, optimise performance, and drive measurable engagement and retention improvements.
Qualifications
- Experience in CRM or lifecycle marketing with proven success in automated journeys and retention strategies.
- Strong knowledge of segmentation, targeting, and A/B testing.
- Ability to translate performance data into actionable insight.
- Experience managing a small team.
- Proficiency in CRM and BI tools.
- Ensuring GDPR compliance.
- Passion for customer experience.
- Collaborative mindset.
- Strong organisational skills.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Retail Apparel and Fashion
Locations Royal Tunbridge Wells, England, United Kingdom; Leeds, England, United Kingdom; Maidstone, England, United Kingdom; Staplehurst, England, United Kingdom; Gravesend, England, United Kingdom; Greenhithe, England, United Kingdom; Ashford, England, United Kingdom; Dartford, England, United Kingdom; Reading Street, England, United Kingdom.
CRM Manager - Up to £55,000 in England employer: Blu Digital
As a Paid Search Specialist at our global ecommerce business, you will thrive in a dynamic and innovative work culture that values creativity and collaboration. Enjoy the flexibility of a 100% remote role while benefiting from ongoing professional development opportunities and a supportive team environment that encourages growth and success in managing PPC and Paid Social campaigns for the German market.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - Up to £55,000 in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful CRM campaigns and data-driven strategies. Use real metrics to demonstrate how you’ve improved engagement and retention. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM tools and best practices. Be ready to discuss how you’ve used data and insights to optimise customer journeys. Practice common interview questions so you can confidently share your experiences.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience in automated journeys and team management. Let’s get you that CRM Manager role!
We think you need these skills to ace CRM Manager - Up to £55,000 in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in automated journeys and retention strategies, and don’t forget to mention any relevant tools you’ve used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for customer experience and how you’ve successfully driven engagement in previous roles. Let us know why you’re excited about this opportunity at StudySmarter.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used data and insights to optimise performance in past campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Blu Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools and platforms mentioned in the job description. Familiarise yourself with automated customer journeys, segmentation, and A/B testing. Being able to discuss specific examples of how you've used these tools effectively will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to drive decisions in previous roles. Bring examples of how you’ve translated performance data into actionable insights that improved engagement and retention. This will demonstrate your analytical mindset and ability to optimise campaigns.
✨Emphasise Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share stories that highlight your ability to work with marketing, product, and technical teams to achieve common goals. This will show you’re a team player who can align CRM activities with broader business objectives.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a small team or dealing with GDPR compliance. Think through potential scenarios and how you would approach them, demonstrating your problem-solving skills and understanding of customer experience.
