We are looking for an experienced Digital Marketing Lead to develop and deliver a digital strategy that supports the wider annual marketing plan and drives meaningful customer engagement. You will use customer insight, market research and data to create targeted, personalised campaigns that optimise the customer journey across digital touchpoints.
The role will oversee the management and optimisation of websites, online platforms, social media channels and digital commerce activity, with a strong focus on SEO, content and brand consistency. You will lead and support a small digital team, working closely with internal stakeholders and external partners to ensure priority projects are delivered effectively. You will manage CRM and email marketing activity, including audience segmentation, personalised communications and campaigns designed to build customer retention and loyalty. You will also oversee paid media activity, monitoring performance and using analytics to optimise campaigns and maximise return on investment.
A key part of the role will be using digital analytics and reporting to identify opportunities, measure performance and provide clear insight to senior stakeholders. The successful candidate will bring strong experience across SEO, paid media, social, CRM, email marketing and web development, alongside excellent project management, communication and creative skills. This is an exciting opportunity for an innovative digital marketer to shape digital strategy, influence customer experiences and make a significant contribution to the future growth of the business.
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