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- Tasks: Drive website sales by analysing and improving key metrics like conversion rates and traffic.
- Company: Join a dynamic team focused on enhancing digital performance and user experience.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values innovation and continuous improvement in digital strategies.
- Qualifications: Strong analytical skills, experience with performance analysis, and a basic understanding of HTML are essential.
- Other info: Passion for digital performance and a proactive approach to problem-solving will set you apart.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly motivated and skilled CRO Manager to drive website sales. In this role, you will leverage your data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value.
You will be responsible for overseeing the performance of our clients' website, focusing on speed, stability, upselling opportunities, and the booking funnel, ensuring an optimal user experience for both guests and the business.
As CRO Manager, you will collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies tailored to different customer segments. You will also manage in-house SEO activities, content and campaign updates, and lead conversion rate optimisation (CRO) efforts.
By utilising A/B testing and working closely with UX designers, you will enhance the website’s conversion rate while ensuring a seamless, guest-centric experience. You will also manage processes related to revenue, demand forecasting, inventory, and opportunity analysis to maximise revenue potential and identify new growth opportunities.
To succeed in this role, you will need strong analytical skills, the ability to troubleshoot website and system issues, and experience with performance analysis and reporting. You will also have a collaborative approach, working alongside the development team to introduce new features and improvements.
A solid understanding of HTML and development workflows will be advantageous, as well as experience managing email campaigns and competitor analysis. If you are passionate about digital performance and have a drive to continuously improve, we would love to hear from you.
CRO Manager employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO) and digital marketing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Highlight any A/B testing you've conducted and the results achieved, as this will demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the CRO and digital marketing space. Engaging with industry experts can provide valuable insights and may even lead to referrals or recommendations for the position at StudySmarter.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss tools and methodologies you use for performance analysis. Being able to articulate your approach to data-driven decision-making will set you apart from other candidates.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation, data analysis, and website performance management. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance and detail how your skills align with the responsibilities of the CRO Manager role. Mention any specific strategies you've implemented in the past that led to measurable improvements.
Showcase Analytical Skills: Provide examples of how you've used data-driven approaches to enhance sales and conversion rates. Discuss any tools or methodologies you are familiar with, such as A/B testing or SEO practices.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams, particularly with UX designers and development teams. Share instances where collaboration led to successful project outcomes.
How to prepare for a job interview at Blu Digital
✨Showcase Your Analytical Skills
As a CRO Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific metrics you've improved in previous roles, such as conversion rates or average order value, and how you achieved those results.
✨Familiarise Yourself with A/B Testing
Since A/B testing is a key part of the role, make sure you understand the principles behind it. Bring examples of tests you've conducted, the hypotheses you formed, and the outcomes. This will show your practical experience and data-driven approach.
✨Understand the User Experience
The role focuses on enhancing user experience, so be ready to discuss how you've collaborated with UX designers in the past. Share insights on how you’ve identified user pain points and implemented solutions to improve the booking funnel.
✨Prepare for Technical Questions
A solid understanding of HTML and development workflows is advantageous. Brush up on your technical knowledge and be ready to answer questions about website performance issues and how you would troubleshoot them.
